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Pronti AI Scales Fashion AI on Google Cloud

DoiT re-architected Pronti AI's infrastructure with managed and serverless Google Cloud services, cutting costs and boosting security and agility.

Cloud Intelligence™
Pronti AI

Meet Pronti AI

Pronti AI revolutionizes how people engage with fashion by harnessing the power of artificial intelligence. With its innovative mobile application, Pronti AI provides users with tailored outfit recommendations and expert shopping guidance derived from their personal closets, specific occasions, and even their current moods. By allowing users to upload pictures of their clothing items effortlessly, Pronti AI unlocks a world of fashion possibilities, empowering individuals to make informed style decisions and confidently express themselves through their unique sense of fashion. To enhance the experience, Pronti also gives suggestions on items to buy that fit the clothes the user already has.

The Challenge

Pronti AI initially developed its fashion stylist app on AWS, but struggled to scale and right-size resources. As initially set up, Pronti AI's infrastructure was over-provisioned and lacked autoscaling. Additionally, its self-managed Kubernetes database increased risk and maintenance overhead. Together, these challenges drove unnecessary costs and operational complexity. With a small IT team and limited AWS depth, Pronti AI needed a simpler, managed approach—starting with its core cloud footprint.

The Solution

DoiT and Pronti AI started working together at the start of the migration and redesign, which enabled DoiT to pinpoint weaknesses in the previous architecture. Through its review, DoiT identified three critical areas: inflexible resource provisioning, heavy maintenance, and gaps in security. DoiT proposed a simplified Google Cloud architecture that maximized managed and serverless services, shifting operational burden from Pronti AI to the platform and DoiT.

Results

  • Increased security and agility with strengthened architecture reducing breach risk and enabling faster change delivery
  • Automated testing and deployment improving developer efficiency and release reliability
  • Cost optimization through managed and serverless services, eliminating over-provisioning and reducing operational complexity

DoiT's expertise has been invaluable in migrating the application for our core product to Google Cloud Platform. DoiT helped us to anticipate and address scalability, security, and automation challenges, which enhanced our app's security and agility, and optimized its costs. We have already seen increased efficiency resulting in a more productive environment and allowing our team to focus on what matters – developing our product.

Mila Banerjee, CEO

Scalability and Elasticity Solutions

Given rigid provisioning, DoiT first focused on scalability and elasticity. By adding Google Cloud Run, Pronti AI could absorb demand spikes without managing infrastructure. Integrating Cloud Run with Google Cloud Build streamlined CI/CD and autoscaling for APIs, ensuring responsive capacity for varying workloads. To ensure efficient database schema upgrades, DoiT supported Pronti AI in setting up Cloud Run Jobs for database schema upgrades. Isolated, ephemeral runs allowed safe, independent schema changes, minimizing impact on application performance and availability.

Automated CI/CD Integration

To automate build/test/CI/CD for APIs, DoiT's Cloud Reliability Engineers (CREs) recommended integrating Cloud Build with GitHub. This integration kept APIs up to date and eliminated manual deployments. The integration enabled CI/CD, improving developer efficiency. Cloud Build allowed custom build steps and configurations. This flexibility let the team tailor pipelines to its requirements. Build triggers, environment variables, tests, and custom scripts enabled rich customization.

Enhanced Security Architecture

To finalize the migration and optimization, DoiT hardened the security architecture. To enhance security and isolation, DoiT moved the database to internal IPs and connected it via VPC Serverless Connector. This approach reduced attack surface, improved latency, simplified networking, and eased compliance, while integrating cleanly with VPC resources.

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What they say

Web Development Systems

Partnership with DoiT is extremely significant. We've been able to grow significantly over the last year, mostly because we could reinvest our resources in new technologies instead of new internal resources.

Jason Hartin, CTO

Jupiter

On integrating DataHub, the DoiT team was very hands-on to the point where DoiT support put together the first ingestion script and pipeline to unlock us.

Kyle Espinola, Head of Platform Engineering

PicnicAI

“PerfectScale gives us the confidence to automate Kubernetes optimization while letting our engineers focus on building what matters.”

Josh Zarrabi, Infrastructure Engineer

Stefanini

“Without PerfectScale by DoiT, I don't know how we would do it. We'd have to have twice the number of people on my team to stay on top of it. With PerfectScale, we can focus on the more strategic issues.”

David Adkins, Director of Software and Platform Engineering

Software Projects

Connecting IBM and AWS privately was the piece we needed to get right, and we wanted to move faster on it than we could on our own. DoiT worked through the options with us, found the subnet overlap that was breaking the routing, and made it stable. That unblocked everything else.

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Shasta Cloud

Attribute™'s platform is truly unique. We now have crystal-clear visibility into our cloud spend at the workload and tenant level, and that insight has already led to actionable savings and powerful insights as we further scale our service.

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Finlex

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Hippo

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