Flooid powers the future of retail with Google Cloud and DoiT

Like many enterprise organisations transitioning from traditional infrastructure to the cloud, Flooid wanted greater visibility into cloud spend and a clearer understanding of how infrastructure costs aligned with customer usage. Moving from a capital expenditure model to an operational expenditure model created new challenges for both technology and finance teams, requiring greater governance and more mature FinOps practices.

At the same time, Flooid wanted to continue scaling its Unified Commerce platform to support growing customer demand without compromising performance or efficiency. Achieving this required more than cloud infrastructure alone; it required continuous optimization, intelligent recommendations, and expert guidance to ensure every investment in Google Cloud delivered measurable business value.

The partnership between Flooid, Google Cloud, and DoiT combines three complementary strengths.

Google Cloud provides the secure, high-performance infrastructure that enables Flooid to scale confidently. Leveraging Google Cloud Compute across its technology estate, alongside the planned transition to N4 machine types, gives Flooid greater performance, efficiency, and scalability while supporting future growth. Google Cloud's retail-focused innovation also enables Flooid to continue developing a modern Unified Commerce platform capable of supporting retailers through peak trading periods and changing customer expectations.

DoiT complements this foundation through DoiT Cloud Intelligence and a dedicated team of cloud and FinOps specialists. Rather than simply providing cost reporting, DoiT works alongside Flooid to continuously optimize its Google Cloud environment, identify opportunities for improvement, and ensure infrastructure evolves alongside business priorities.

Over the past four years, the partnership has grown beyond commercial support into a strategic relationship focused on helping Flooid maximize the value of Google Cloud through ongoing optimization and cloud governance.

Delivering measurable value through cloud intelligence

Together, DoiT Cloud Intelligence and Google Cloud provide Flooid with the visibility needed to make smarter infrastructure decisions.

Using DoiT Cloud Intelligence dashboards and Commitment Manager, the teams regularly review cloud utilisation, committed use discounts, and optimization opportunities to ensure resources remain aligned with customer demand. This collaborative approach has helped Flooid improve compute efficiency while laying the foundations for more advanced FinOps capabilities, including unit economics that connect cloud expenditure directly to customer consumption.

Alongside technology, DoiT's ongoing customer success support, cloud architects, and FinOps experts provide year-round guidance, helping Flooid stay ahead of new Google Cloud capabilities while continuously identifying opportunities to improve performance and reduce unnecessary spend.

By combining Google Cloud's scalable infrastructure with DoiT's cloud intelligence and expertise, Flooid has created a more efficient and resilient cloud environment capable of supporting long-term growth.

The business has improved visibility into cloud costs, increased compute efficiency across its environment, and established a more mature FinOps capability that enables both technology and finance teams to make informed decisions. Upgrading infrastructure, optimizing committed use discounts, and continuously reviewing cloud utilisation have positioned Flooid to innovate faster while maintaining control over cloud expenditure.

Together, Google Cloud, DoiT, and Flooid demonstrate how the right combination of world-class technology, intelligent cloud optimization, and expert support enables retailers to scale with confidence, innovate faster, and build the future of unified commerce.