Flooid is a leading Unified Commerce platform provider, helping global retailers connect in-store, online, and mobile experiences through a single commerce ecosystem. Its technology enables retailers to deliver seamless customer journeys while adapting to increasingly complex consumer expectations.
As retailers continue to balance rising operational costs with the need to innovate faster, Flooid's platform must remain highly available, scalable, and cost efficient. Supporting major retailers means ensuring infrastructure can handle significant fluctuations in demand while continuing to deliver exceptional performance.
Like many enterprise organisations transitioning from traditional infrastructure to the cloud, Flooid wanted greater visibility into cloud spend and a clearer understanding of how infrastructure costs aligned with customer usage. Moving from a capital expenditure model to an operational expenditure model created new challenges for both technology and finance teams, requiring greater governance and more mature FinOps practices.
At the same time, Flooid wanted to continue scaling its Unified Commerce platform to support growing customer demand without compromising performance or efficiency. Achieving this required more than cloud infrastructure alone; it required continuous optimization, intelligent recommendations, and expert guidance to ensure every investment in Google Cloud delivered measurable business value.
The partnership between Flooid, Google Cloud, and DoiT combines three complementary strengths.
Google Cloud provides the secure, high-performance infrastructure that enables Flooid to scale confidently. Leveraging Google Cloud Compute across its technology estate, alongside the planned transition to N4 machine types, gives Flooid greater performance, efficiency, and scalability while supporting future growth. Google Cloud's retail-focused innovation also enables Flooid to continue developing a modern Unified Commerce platform capable of supporting retailers through peak trading periods and changing customer expectations.
DoiT complements this foundation through DoiT Cloud Intelligence and a dedicated team of cloud and FinOps specialists. Rather than simply providing cost reporting, DoiT works alongside Flooid to continuously optimize its Google Cloud environment, identify opportunities for improvement, and ensure infrastructure evolves alongside business priorities.
Over the past four years, the partnership has grown beyond commercial support into a strategic relationship focused on helping Flooid maximize the value of Google Cloud through ongoing optimization and cloud governance.
Delivering measurable value through cloud intelligence
Together, DoiT Cloud Intelligence and Google Cloud provide Flooid with the visibility needed to make smarter infrastructure decisions.
Using DoiT Cloud Intelligence dashboards and Commitment Manager, the teams regularly review cloud utilisation, committed use discounts, and optimization opportunities to ensure resources remain aligned with customer demand. This collaborative approach has helped Flooid improve compute efficiency while laying the foundations for more advanced FinOps capabilities, including unit economics that connect cloud expenditure directly to customer consumption.
Alongside technology, DoiT's ongoing customer success support, cloud architects, and FinOps experts provide year-round guidance, helping Flooid stay ahead of new Google Cloud capabilities while continuously identifying opportunities to improve performance and reduce unnecessary spend.
We have worked with DoiT for many years, and there has been an increasing number of capabilities and features in DoiT Cloud Intelligence. We've embedded features such as Cloud Analytics and Reports in our own FinOps processes, it's become core to what we do.
Martin Lee, Director of Operations
By combining Google Cloud's scalable infrastructure with DoiT's cloud intelligence and expertise, Flooid has created a more efficient and resilient cloud environment capable of supporting long-term growth.
The business has improved visibility into cloud costs, increased compute efficiency across its environment, and established a more mature FinOps capability that enables both technology and finance teams to make informed decisions. Upgrading infrastructure, optimizing committed use discounts, and continuously reviewing cloud utilisation have positioned Flooid to innovate faster while maintaining control over cloud expenditure.
Together, Google Cloud, DoiT, and Flooid demonstrate how the right combination of world-class technology, intelligent cloud optimization, and expert support enables retailers to scale with confidence, innovate faster, and build the future of unified commerce.
Learn more about Cloud Intelligence
Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.
“Without PerfectScale by DoiT, I don't know how we would do it. We'd have to have twice the number of people on my team to stay on top of it. With PerfectScale, we can focus on the more strategic issues.”
David Adkins, Director of Software and Platform Engineering
Connecting IBM and AWS privately was the piece we needed to get right, and we wanted to move faster on it than we could on our own. DoiT worked through the options with us, found the subnet overlap that was breaking the routing, and made it stable. That unblocked everything else.
DevOps Lead, Software Projects
Attribute™'s platform is truly unique. We now have crystal-clear visibility into our cloud spend at the workload and tenant level, and that insight has already led to actionable savings and powerful insights as we further scale our service.
Paul White, VP of Engineering, Shasta Cloud
We have worked with DoiT for many years, and there has been an increasing number of capabilities and features in DoiT Cloud Intelligence. We've embedded features such as Cloud Analytics and Reports in our own FinOps processes, it's become core to what we do.
Martin Lee, Director of Operations
DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.
Milad Rezazadeh, CTO
Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.
Eli Zilbershtein, Head of DevOps, Hippo
You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.
Omri Cohen, Director of Engineering, Platform
Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.
Jonathan Langer, COO, Claroty
Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.
Kfir Lippmann, CFO, Salt Security
Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.
Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru
This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.
Jason Moore, Principal DevOps Engineer, Accrete AI
Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.
Ziv Sivan, VP of Engineering
PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.
Andrea Benfatto, Platform/Cloud Runtime Engineering Manager
Let us show you what ships this week.
