Unit economics, without the spreadsheet.
Unit economics is one of the most important ideas in FinOps. Collecting the data was always the hard part. Our sensor reads unit cost straight from runtime: no tagging, no data pipelines, no spreadsheets.
Live in 15 minutes · No code changes
Transactions grew 6.4% while cloud spend fell 2.3%. Each transaction costs 9.0% less than in September. Most of the drop is the BigQuery editions switch.
what you can measure
Pick the unit. We'll find the cost.
A rideshare company wants cost per ride. A SaaS platform wants cost per active user. A bank wants cost per analyzed transaction. The metric comes from your runtime, not your data pipeline, including the shared infrastructure and AI that tags never reach.
See your unit costother tools tell you costs are up
We tell you why.
Usage tied to the business unit that drove it. Finance gets cost to serve, engineering gets cost to produce, leadership gets contribution margin. Same data, three conversations, no spreadsheet.
Finance
Cost to serve, per customer.
Engineering
Cost to produce, per feature.
Leadership
Contribution margin by product.
Everyone
One number, no spreadsheet.
profitability, not just efficiency
What changes when every cost has a unit
Price on real margins
Price features and tiers on real unit cost, not estimates.
Forecast from demand
Tie cloud forecasts to the business demand that drives them.
Engineering's share of profit
Show how engineering work moves gross profit.
Find margin leaks
Spot the accounts quietly draining your P&L.
Check every launch
See whether a new feature improves margins or erodes them.
Know if AI pays off
Track whether scaling AI creates value or burns cash.
observed, not inferred · patent-pending method
How unit economics works without a data project
Install in 15 minutes.
A lightweight eBPF sensor deploys to your cluster via Helm, plus a billing integration. No code or configuration changes.
The sensor reads the traffic.
It observes traffic to every cloud resource, from databases to LLM endpoints. Customer IDs, headers and model calls are read directly.
Cost lands where it belongs.
Every dollar lands on the customer, feature or AI agent that drove it, so unit cost is a division, not a project.
SOC 2 Type 2, ISO 27001, FinOps Certified Platform.
Book a demoStart for freeevery workload. one method.
Attribute everything the bill contains.
One sensor, one method. Whatever runs, Cloud Intelligence™ sees who used it.
Frequently asked
questions
What is cloud unit economics?
The FinOps Foundation defines it as a system of profit maximization based on objective measurements of marginal cost and marginal revenue. In practice, you pick a unit that matters to your business, like a customer, a ride or a transaction, and tie cloud spend to it so decisions start from value instead of the invoice.
How do you get unit economics without tagging?
A lightweight eBPF sensor deploys to your cluster and reads runtime traffic. Cost is attributed to the customer, team, feature or AI agent that drove it, based on actual consumption. No tags to maintain, no data pipelines to build.
What unit metrics can I measure?
Any metric that maps to your business model: cost per customer, transaction, ride, active user, AI inference or feature. The sensor reads the runtime identifiers, like customer IDs, service names and workload labels, that connect spend to business activity.
How long does setup take?
About 15 minutes, with no code changes. Most teams see per-customer and per-feature cost within the first week.
Do I need engineering resources?
Very little. The sensor runs as a standard Kubernetes DaemonSet. No application changes, no tag governance and no pipelines, which is where traditional unit economics projects spend most of their engineering time.
You know your cloud bill. Now know your unit cost.
Live in 15 minutes. Unit economics by the end of the week.