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Allocations

Allocate every dollar. Tags optional.

Cloud Intelligence™ reads runtime traffic to put shared and untagged spend on the team, customer or feature that used it. Virtual tags turn the tags you already have into one clean set. Rules cover the rest, so nothing lands in Unallocated.

No retagging · No code changes · AWS, Google Cloud, Azure and more

Allocation · Spend by team · October
100% allocated
Tags as applied43%
+ Virtual tags65%
+ Runtime100%
Unallocated$0
By team · where the owner came from
Payments$142,300
Search$96,800
Data platform$71,450
AI assistant$58,900
TagsVirtual tagsRuntime

Trusted by teams who stopped chasing tags

Software Projects
Shasta Cloud
Flooid
Finlex
Hippo
Island
Claroty
Salt Security

three layers, one allocation

Tags are one input. Not the only one.

Use the tags you have, clean them up with virtual tags, and let Cloud Intelligence™ assign what tags can't reach: shared clusters, network and AI. Then allocation rules make sure every dollar has a home.

See your spend allocated
Unallocated spend · share of the bill
From 57% unowned to none
57%
May
54%
Jun
31%
Jul
12%
Aug
3%
Sep
0%
Oct
Virtual tags in July. Runtime attribution in August. No retagging.

other tools need a tagging program

We don't.

Tagging programs take quarters, depend on every engineer, and still can't see inside a shared cluster. Allocations combine the tags you have, virtual tags and runtime attribution, so every dollar has an owner without a single ticket to engineering.

A tagging program
“Q3 goal: tag everything.”
Time9 months and counting
Tickets312 to engineering
Coverage43% of spend
And shared clusters still have no owner.
Cloud Intelligence™
“Every dollar has an owner.”
TimeLive in a week
TicketsNone
Coverage100% of spend

Finance

Chargeback without the caveats.

FinOps

100% allocated, not 43%.

Engineering

No tagging tickets.

Leadership

Cost by team you can trust.

built for real bills

Everything allocation needs

Virtual tags

Merge messy keys like owner, Owner and team-owner into one tag.

Runtime attribution

Shared and untagged spend assigned by actual usage.

Group allocations

Ordered rules split spend by team, product or environment.

Shared cost splitting

Spread support fees and shared charges across teams fairly.

Unallocated, tracked

See what's left unowned and why, before it reaches a report.

Used everywhere

Reports, budgets, alerts, anomalies and metrics share one logic.

no tagging project

How allocation works without tags

1

Install in 15 minutes.

A lightweight sensor via Helm, plus your billing data. No code or tag changes.

2

Clean up the tags you have.

Virtual tags merge every variant of a key into one, across all your clouds.

3

Allocate everything.

Rules and runtime attribution give every dollar an owner. Unallocated: $0.

SOC 2 Type 2, ISO 27001, FinOps Certified Platform.

Book a demoStart for free

Frequently asked
questions

Can I allocate cloud costs without tags?

Yes. Cloud Intelligence™ reads runtime traffic to assign spend to the team, customer, feature or AI agent that used it, including shared clusters and network that tags can't reach. Virtual tags and allocation rules cover the rest.

What are virtual tags?

Virtual tags merge the many variants of a tag key across your clouds, like owner, Owner, team-owner and owned_by, into one clean tag with normalized values. You get consistent allocation without retagging a single resource.

How do allocation rules work?

A group allocation is an ordered list of rules built from dimensions, labels, tags and virtual tags. Spend goes to the first rule it matches, and anything left lands in Unallocated, which you can track and close.

Can I split shared costs like support or egress?

Yes. Shared charges can be split across teams or projects with rules you define, and Cloud Intelligence™ splits shared infrastructure by measured usage.

What is cost allocation in the FinOps Framework?

The FinOps Foundation defines allocation as mapping cloud costs to the teams, products and business units that consume them, using metadata beyond tags to reach full coverage. It's the foundation for showback, chargeback, budgets and accountability.

Where can I use allocations?

In Cloud Analytics reports, budgets, alerts, cost anomaly detection, custom metrics and digests, so every view uses the same logic.

Tags are optional. Accountability isn't.

Every dollar with an owner, without a tagging project.