DoiT acquires SELECT to optimize Snowflake and BigQuery
Cloud Intelligence™Cloud Intelligence™

A podcast built from 300,000 real cloud problems

Cloud Masters distills patterns from 4,500+ customer engagements into short, tactical episodes for practitioners.

Podcast for FinOps practitioners who'd rather learn from peers than read another vendor whitepaper. Every episode opens with a real customer problem across AWS, Google Cloud, Azure, Snowflake, or Databricks, walks through the tradeoffs, and ends with a fix you can apply this week. No fluff. No sponsored takes. No "it depends" cop-outs. Just engineers and finance leaders showing their work — the dashboards that actually moved the needle, the commitments that backfired, the conversations that unlocked budget. If you've ever inherited a six-figure cloud bill and wondered where to start, this is the room you want to be in. Watch the episode and subscribe to the series.

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Hosted by

  • Matan Bordo, FinOps Product Expert

    I help turn technical products into something people can actually use — launches, demos, content systems, and adoption journeys for DoiT's FinOps and CloudOps portfolio. Native San Franciscan, now in Paris. Cooking, NYT crosswords, and Stephen King.

  • Sam Clark, Technical Product Owner

    20+ years in cloud operations, FinOps, and security on AWS and Google Cloud, mostly with startups and digital natives. Master's in Information Systems Security. Based in Munich. English and German. Still partial to a well-architected network diagram.

01

Where do the topics come from?

Episodes pull from 300,000+ cloud challenges logged across 4,500+ customers. Real production problems, not analyst summaries or roadmap previews.

02

Who's doing the talking?

Forward Deployed Engineers host every episode. They debug these issues alongside customers, so the tradeoffs and fixes come from lived experience.

03

Who's it for?

FinOps practitioners, plus the Engineering, Finance, and Product teammates who share ownership of cloud usage. Aligned with the FinOps Foundation's shared accountability model.

Frequently asked
questions

Is this just another vendor podcast?

No. Episodes lead with the customer problem and the engineering decision, not product pitches. Any tool references stay in the show notes so the content stands on its own.

I already follow FinOps Foundation content. Why add this?

Cloud Masters is complementary. The FinOps Framework gives you the model and principles. Cloud Masters shows what teams actually did when the model met production constraints.

What kinds of problems do episodes cover?

Concrete ones. BigQuery cost spikes, S3 multipart upload waste, GKE upgrade pitfalls, commitment portfolio decisions, anomaly detection workflows, and the cross-functional conversations that follow.

Do I need to be a DoiT customer to listen?

No. The episode library is open to any practitioner who registers. The content is built for the broader FinOps community, not just DoiT users.

How often do new episodes drop?

New episodes publish on a regular cadence, with show notes and supporting resources added to the library. Registering gets you ongoing access as the catalog grows.

Where can I learn more?