Finlex cuts cloud costs 50% and ships production AI with DoiT
- Over 65%
- reduction in cloud infrastructure costs from 2024 - present
- 40%
- cost savings achieved through improved visibility and efficient AI architecture
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DoiT guided the migration to Google Kubernetes Engine and an event-driven microservices architecture, protecting tens of millions of daily users with no dedicated DevOps team.

SecuredTouch is revolutionizing the eCommerce space with its innovative scale fraud detection platform. The company pioneers a shift in fraud detection by injecting behavioral biometrics into fraud detection processes. SecuredTouch customers reduce fraud rates and lower related costs while boosting transaction rates with hassle-free user experience. The platform covers multiple fraud use cases including account takeover, new account fraud, loyalty program fraud and payment fraud. Founded in 2014 and operating from Israel and the United States, SecuredTouch works with top global merchants and financial institutions.
SecuredTouch needed a comprehensive platform to support delivery of fraud detection services to a growing customer portfolio. Requirements included extremely high scale with minimal latency impact while keeping lean and making optimal use of resources. The company processes behavioral data from edge devices in real-time, collecting touch-screen gestures, mouse movements, and device sensors to identify malicious activity.
SecuredTouch collaborated with DoiT to migrate production to Google Kubernetes Engine for optimized resource utilization and costs. The company converted its entire ecosystem into an event-driven microservices architecture. All external API endpoints are routed via Google Cloud Global Load Balancer using ingress, drastically reducing network latency for worldwide distributed clients. GKE clusters handle horizontal auto-scaling and preemptible node-pools for resource management optimization.
Placing our bet on Kubernetes and Google Cloud was a key strategic decision that has paid off. It has allowed us to scale our business quickly while focusing our R&D efforts on SecuredTouch's unique value rather than IT and infrastructure challenges.
Ran Wasserman, CTO, SecuredTouch
SecuredTouch saw traffic increase 100x in 2019 with continued dramatic growth in 2020. Despite operating at scale and serving hundreds of thousands of concurrent sessions, no dedicated DevOps/SRE is required on the R&D team. The simplicity and resilience of Google Cloud, talented R&D team and effective partnership with DoiT made this possible. GKE clusters smoothly handle resource management optimization including horizontal auto-scaling and preemptible node-pools.
SecuredTouch currently protects tens of millions of daily active users for customers by identifying hundreds of thousands of malicious attempts in real-time with high accuracy levels. This creates a win-win situation for all sides involved. SecuredTouch now provides a unique value proposition relevant to multiple markets and is developing new product capabilities to remain a global market leader in fraud detection technology.
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.
DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.
Milad Rezazadeh, CTO
PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.
Andrea Benfatto, Platform/Cloud Runtime Engineering Manager
Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.
Jon Fairbanks, Site Reliability Engineering Manager
PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.
Caio Cristo, Director of Infrastructure/SRE
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
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