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Chess.com scales 5x to 90M users

DoiT's Google Cloud expertise and unified multi-account visibility kept latency low as daily active users grew from 1M to 5M.

The Challenge

Chess.com needed to rapidly scale their infrastructure to handle explosive growth during COVID-19. Traffic quadrupled in a short period, requiring hyperresponsive technology partners who could help them innovate at high speed while optimizing their global platform for 90 million users.

The Solution

DoiT provided instant support through dedicated Slack channels and direct engineer access. They helped Chess.com migrate to Google Cloud, optimize network performance for minimal latency, and gain unified visibility across multiple cloud accounts through DoiT's platform.

Results

Achieved instant support with responses often within 15 minutes through dedicated channels
Resolved critical networking issues handling 300,000 connections per second with minimal latency
Gained unified view of multiple Google Cloud accounts and cloud providers on one platform
Implemented secure access for 400 remote employees across 40 countries without VPN

The DoiT Cloud Management Platform gives us a unified view of multiple Google Cloud accounts and our other cloud providers on one panel. I also like the anomaly alerts, which show spikes in your cloud billing across our projects.
Grzegorz Dlugolecki, Lead Cloud and Kubernetes Engineer, Chess.com

Building future-proof global infrastructure

Chess.com began working with DoiT in March 2020, coinciding with their migration to Google Cloud and the start of COVID-19. Google introduced Chess.com to DoiT, and the team quickly discovered that DoiT shared the global growth outlook that drew Chess.com to Google Cloud. They opted to migrate infrastructure to Google Cloud because its global approach to networks and projects better mirrored theirs, and DoiT had the inside knowledge and scaling experience they needed.

Providing answers fast with dedicated support

Following quick onboarding to DoiT systems, Chess.com saw immediate improvements in communication. They gained almost instant answers through dedicated Slack channels, direct access to DoiT engineers via Google Meet, and fast ticketing responses often within 15 minutes. This hyperresponsive support was crucial for their high-speed deployment and provisioning needs.

Taking latency out of the game

Minimizing technical delays between chess moves is crucial for online play. Chess.com looks at global server distribution for optimal routing to minimize latency, with DoiT providing ongoing advice and support. When Chess.com experienced random 100% CPU issues impacting critical services, DoiT quickly solved the problem by showing improvements to low-level network tuning for handling 300,000 connections per second.

Holistic view of all chess pieces

Chess.com runs complex systems that analyze games, detect cheating, and recommend improvements across multiple cloud services. DoiT's technology platform helps Chess.com get a clearer picture of cloud use and billing with a unified view of multiple Google Cloud accounts and other cloud providers on one panel. Anomaly alerts highlight spikes in cloud billing across projects, showing non-linear cost increases.

Securing a remote global team

DoiT helps Chess.com maintain oversight of their virtual global team of 400 employees across 40 countries. Using Google Cloud Identity Platform, employees get secure access to services from public networks without VPN. DoiT provides a ticketing system with secure temporary credentials for engineers, restricting access to specific projects without permanent infrastructure permissions.

Continuous learning and future innovation

Chess.com has constant access to DoiT's insider knowledge of Google Cloud best practices. DoiT shows optimal architectures for services like Cloud BigTable and BigQuery, helping structure queries to limit scanning and reduce costs. With direct Google Cloud communication, DoiT provides information on upcoming features and feasibility assessments, saving time and energy while supporting new initiatives like chess leagues and machine learning improvements.

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What they say

DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.

Milad Rezazadeh, CTO

Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.

Eli Zilbershtein, Head of DevOps, Hippo

You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.

Omri Cohen, Director of Engineering, Platform

Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.

Jonathan Langer, COO, Claroty

Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.

Kfir Lippmann, CFO, Salt Security

Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.

Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru

This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.

Jason Moore, Principal DevOps Engineer, Accrete AI

Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.

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PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.

Andrea Benfatto, Platform/Cloud Runtime Engineering Manager

Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.

Jon Fairbanks, Site Reliability Engineering Manager

PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.

Caio Cristo, Director of Infrastructure/SRE

What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.

Chiamaka Ibeme, Engineering Manager, Platform

SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.

Douglas Zickuhr, Senior Data Platform Engineer at Personio

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