Meet Launchmetrics
For years, Launchmetrics has helped brands launch campaigns with efficiency and benchmark their performance in a competitive landscape. Its AI-powered Brand Performance CloudSM now provides more than 1,700 clients with the software, data and insights they need to connect strategy with execution. By tracking upwards of 1 million social profiles, eight million documents and over 70 million social media comments per day, Launchmetrics turns this vast amount of data into actionable insights, empowering clients to transform their brand strategies and initiatives to gain a competitive edge.
The Challenge
Launchmetrics faced unpredictable compute workloads that made AWS committed-use discounts risky, leading to over/under-commitment issues. They struggled with unexpected cloud cost spikes and frequent false alerts from third-party monitoring tools that disrupted engineering productivity. Additionally, they were blocked in negotiations for a new three-year Enterprise Discount Program with AWS.
The Solution
DoiT implemented Flexsave for Compute to automatically secure discount rates for fluctuating workloads using machine learning. They facilitated AWS EDP negotiations, leveraging partnership relationships to align commercial terms with usage patterns. The DoiT console provided Cloud Analytics for real-time cost governance and Real-Time Anomaly Detection to eliminate false alerts.
Results
- 20% savings on compute power with Flexsave for Compute automatically applying discount rates
- $1,000s saved with Anomaly Detection catching true anomalies early and eliminating false alerts
- 15% reduction in overall annual cloud spend through combined cost optimization strategies
- Engineer hours reclaimed from cost firefighting and reinvested into product roadmap delivery
DoiT has been a key tech partner, seamlessly collaborating with our team to provide expert guidance and innovative solutions for our AWS needs. Their proactive support has empowered us to optimize our cloud strategy and focus on driving our business forward.
Pau Montero Parés, CTO at Launchmetrics
Securing discounted rates for fluctuating workloads
Understanding Launchmetrics' need to control its cloud costs in the face of unpredictable workloads, DoiT recommended Flexsave for Compute. With the help of machine learning, Flexsave for Compute identifies which of Launchmetrics' EC2 compute instances are not already covered by discounts, and automatically applies discount rates, significantly reducing Launchmetrics' on-demand costs. Despite strategically managing compute usage, they missed out on discounts for up to 30% of workloads. With Flexsave for Compute, they can now dynamically adjust compute usage while securing reduced rates for nearly all workloads.
Unblocking negotiations and improving cost visibility
DoiT supported Launchmetrics in structuring and finalizing its new three-year EDP. Leveraging its AWS partnership, DoiT worked with AWS to align commercial terms to usage patterns and finance guardrails, enabling Launchmetrics to finalize the contract with ease. Within two weeks of DoiT's involvement, they had signed the previously blocked contract. DoiT also provided the DoiT console with Cloud Analytics to visualize spend in detail, generate reports, and govern costs in real time.
Real-Time Anomaly Detection eliminates false alerts
Launchmetrics implemented Real-Time Anomaly Detection to automatically monitor cloud consumption and alert of unexpected cost surges, dramatically reducing false alerts. Previously, every alert required engineers to stop working and investigate, often resulting in wasted time on false positives. Now every alert from DoiT represents a real anomaly that requires attention. When necessary, Launchmetrics consults with DoiT's Cloud Reliability Engineers to diagnose and resolve anomalies quickly.
Ongoing partnership and expertise
Launchmetrics and DoiT check in biweekly to discuss issues, seek advice on using new cloud services, and gain support on new projects. When Launchmetrics wanted to use Amazon Kendra to develop an internal GenAI chatbot, DoiT explained how the service works and secured credits for development. These direct discussions save significant time by enabling focus on critical issues. DoiT provides clear explanations of options, detailing advantages and disadvantages of various products and services to determine optimal approaches.
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
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DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
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