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Felix Pago Cuts Firestore Costs 70%

DoiT Cloud Intelligence exposed a $30K monthly Firestore read spike on Google Cloud, guiding a Redis cache fix and a lasting FinOps culture.

Meet Felix Pago

Felix Pago is a FinTech startup redefining how Latin American immigrants in the United States send money home and build credit history. Focused on financial inclusion, the company enables users to transfer funds securely and efficiently, allowing recipients to pick up cash at local grocery stores, pharmacies, and trusted outlets. Its mission is rooted in real-world impact, making lives easier across borders through accessible financial tools.

The Challenge

Felix Pago experienced rapid growth that triggered a spike in cloud spending. New services launched quickly to meet user demand, but financial implications weren't visible to engineering in real time. Traditional billing tools lacked real-time granularity and engineering context. When monthly costs surged, the team scrambled to understand what changed and how to control spend.

The Solution

DoiT Cloud Intelligence™ provided intent-aware, data-driven insights to uncover spending patterns in real time. The team identified that Firestore read operations were responsible for nearly $30,000 in monthly spend. Using the console, engineering traced the spike to high-read services and deployed a fix by migrating operations to local Redis cache, reducing costs without slowing delivery.

Results

  • Achieved 70% reduction in Firestore costs through targeted optimization
  • Created FinOps cultural shift connecting cost to daily engineering decisions
  • Gained faster development cycles and reclaimed engineering hours
  • Established single source of truth linking cost, performance, and product outcomes

DoiT's console allows us to say not only 'This is fast and scalable,' but also, 'Wait, is it too expensive?' That link between tech and cost is what we were missing, until now.

Damian Finol, Head of Engineering Operations

See how DoiT helps cloud teams control spend

Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.

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What they say

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PerfectScale by DoiT has become an mportant part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.

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