Meet Felix Pago
Felix Pago is a FinTech startup redefining how Latin American immigrants in the United States send money home and build credit history. Focused on financial inclusion, the company enables users to transfer funds securely and efficiently, allowing recipients to pick up cash at local grocery stores, pharmacies, and trusted outlets. Its mission is rooted in real-world impact, making lives easier across borders through accessible financial tools.
The Challenge
Felix Pago experienced rapid growth that triggered a spike in cloud spending. New services launched quickly to meet user demand, but financial implications weren't visible to engineering in real time. Traditional billing tools lacked real-time granularity and engineering context. When monthly costs surged, the team scrambled to understand what changed and how to control spend.
The Solution
DoiT Cloud Intelligence™ provided intent-aware, data-driven insights to uncover spending patterns in real time. The team identified that Firestore read operations were responsible for nearly $30,000 in monthly spend. Using the console, engineering traced the spike to high-read services and deployed a fix by migrating operations to local Redis cache, reducing costs without slowing delivery.
Results
- Achieved 70% reduction in Firestore costs through targeted optimization
- Created FinOps cultural shift connecting cost to daily engineering decisions
- Gained faster development cycles and reclaimed engineering hours
- Established single source of truth linking cost, performance, and product outcomes
DoiT's console allows us to say not only 'This is fast and scalable,' but also, 'Wait, is it too expensive?' That link between tech and cost is what we were missing, until now.
Damian Finol, Head of Engineering Operations
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
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Blake Baggett, Head of Data Operations at Entain
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Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
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Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
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