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Bringg triples business, lifts efficiency 30%

DoiT guided Bringg's zero-downtime migration to Google Cloud on GKE, cutting infrastructure costs while scaling for Walmart and Coca-Cola.

Meet Bringg

Bringg's software-as-a-service delivery orchestration platform enables companies to streamline logistical operations and create perfect delivery experiences. Serving clients like Arcos Dorados, Walmart, and Coca-Cola, Bringg provides visibility into operations and real-time management capabilities. The platform is designed to be open, allowing companies to adapt it to their systems and build on top of it depending on their needs.

The Challenge

Bringg faced customer concerns about their cloud provider being seen as a commercial rival. They needed to migrate to a more independent provider while maintaining platform reliability for household-name clients like Walmart and Coca-Cola who couldn't afford downtime.

The Solution

Bringg partnered with DoiT to migrate to Google Cloud, building infrastructure around Google Kubernetes Engine. They implemented automated infrastructure management with Cloud SQL and Cloud Load Balancing while maintaining their CI/CD practices and code-first approach.

Results

Tripled business volume over 2018 while reducing infrastructure costs
Achieved 30% efficiency improvement through machine learning capabilities
Seamless migration with zero service disruption for existing clients
Reduced management overhead allowing engineers to focus on new features

We worked very closely together. It was really like a three-way partnership between us, DoiT, and the team at Google Cloud Israel
Lior Sion, CTO

Google Kubernetes Engine Implementation

Bringg built infrastructure around Google Kubernetes Engine for stability, scalability, and flexibility. The managed services allowed more automation while maintaining their CI/CD philosophy. They used Cloud SQL for database solutions and Cloud Load Balancing to ensure smooth service for global clients. The platform provided flexibility to create custom solutions without forcing short-term fixes.

Partnership with DoiT

DoiT helped Bringg migrate to Google Cloud without service disruption after earlier collaboration incorporating Google Maps. Following initial proof of concept with staging accounts, DoiT and Bringg seamlessly moved existing clients to Google Cloud. The migration felt simple and streamlined, like clicking a button according to Bringg's CTO.

Results and Growth

With Google Cloud, Bringg tripled business in 2018 while reducing infrastructure costs. The emphasis on infrastructure-as-code and GKE automation kept management overhead low, freeing engineers to add new features like retail store delivery and external fleet connections. The company achieved 30% efficiency gains through machine learning capabilities and raised a C Round of financing.

Future Innovation

As Bringg expands and amasses more data, they're exploring BigQuery for analytics and Google Cloud Machine Learning Products for new capabilities like predicting truck idle time. The partnership continues evolving with constant contact with Google Cloud product managers about forthcoming features. Bringg looks to Google Cloud services first for new tasks because of their reliability.

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What they say

What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.

Chiamaka Ibeme, Engineering Manager, Platform

SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.

Douglas Zickuhr, Senior Data Platform Engineer at Personio

I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.

Ian Fahey, Senior Analytics Engineer at Loop

You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can

Diana Koshy, Sr. Director of Data Engineering at Kargo

SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.

Devin McGee, Data Engineering Lead at Home Chef

SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform

Blake Baggett, Head of Data Operations at Entain

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Michael Revelo, Manager of data and analytics engineering at ClickUp

Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.

Skyler Chi, SVP, GTM Productivity & Excellence at Exiger

Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.

Edward Mancey, GTM Lead at Synthesia

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

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