For years, Launchmetrics has helped brands launch campaigns with efficiency and benchmark their performance in a competitive landscape. Its AI-powered Brand Performance CloudSM now provides more than 1,700 clients with the software, data and insights they need to connect strategy with execution. By tracking upwards of 1 million social profiles, eight million documents and over 70 million social media comments per day, Launchmetrics turns this vast amount of data into actionable insights, empowering clients to transform their brand strategies and initiatives to gain a competitive edge.
Launchmetrics faced unpredictable compute workloads that made AWS committed-use discounts risky, leading to over/under-commitment issues. They struggled with unexpected cloud cost spikes and frequent false alerts from third-party monitoring tools that disrupted engineering productivity. Additionally, they were blocked in negotiations for a new three-year Enterprise Discount Program with AWS.
DoiT implemented Flexsave for Compute to automatically secure discount rates for fluctuating workloads using machine learning. They facilitated AWS EDP negotiations, leveraging partnership relationships to align commercial terms with usage patterns. The DoiT console provided Cloud Analytics for real-time cost governance and Real-Time Anomaly Detection to eliminate false alerts.
DoiT has been a key tech partner, seamlessly collaborating with our team to provide expert guidance and innovative solutions for our AWS needs. Their proactive support has empowered us to optimize our cloud strategy and focus on driving our business forward.
Pau Montero Parés, CTO at Launchmetrics
Understanding Launchmetrics' need to control its cloud costs in the face of unpredictable workloads, DoiT recommended Flexsave for Compute. With the help of machine learning, Flexsave for Compute identifies which of Launchmetrics' EC2 compute instances are not already covered by discounts, and automatically applies discount rates, significantly reducing Launchmetrics' on-demand costs. Despite strategically managing compute usage, they missed out on discounts for up to 30% of workloads. With Flexsave for Compute, they can now dynamically adjust compute usage while securing reduced rates for nearly all workloads.
DoiT supported Launchmetrics in structuring and finalizing its new three-year EDP. Leveraging its AWS partnership, DoiT worked with AWS to align commercial terms to usage patterns and finance guardrails, enabling Launchmetrics to finalize the contract with ease. Within two weeks of DoiT's involvement, they had signed the previously blocked contract. DoiT also provided the DoiT console with Cloud Analytics to visualize spend in detail, generate reports, and govern costs in real time.
Launchmetrics implemented Real-Time Anomaly Detection to automatically monitor cloud consumption and alert of unexpected cost surges, dramatically reducing false alerts. Previously, every alert required engineers to stop working and investigate, often resulting in wasted time on false positives. Now every alert from DoiT represents a real anomaly that requires attention. When necessary, Launchmetrics consults with DoiT's Cloud Reliability Engineers to diagnose and resolve anomalies quickly.
Launchmetrics and DoiT check in biweekly to discuss issues, seek advice on using new cloud services, and gain support on new projects. When Launchmetrics wanted to use Amazon Kendra to develop an internal GenAI chatbot, DoiT explained how the service works and secured credits for development. These direct discussions save significant time by enabling focus on critical issues. DoiT provides clear explanations of options, detailing advantages and disadvantages of various products and services to determine optimal approaches.
Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.
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