Meet Rentsync
Rentsync is one of North America's foremost real estate technology platform companies. It helps property managers and landlords manage operations for multi-family properties. Its flagship platform streamlines listing syndication, lead management, and advertising campaigns and integrates with a range of property management and accounting platforms. Headquartered in Toronto, the company has grown from a web development company for the real estate sector in 2010 before maturing, establishing with the Rentals.ca Network, and merging with other businesses to offer its customers the best marketing and property management technology.
The Challenge
After acquiring six companies in 2020-2021, Rentsync faced fragmented infrastructure with different tech stacks running on various cloud and on-premise servers. The company struggled with unpredictable AWS costs, limited in-house cloud expertise, and needed to improve security and compliance while consolidating systems.
The Solution
DoiT assessed Rentsync's existing tech stacks and created a comprehensive roadmap for tech consolidation, cloud cost management, and security. DoiT helped optimize AWS infrastructure, implemented Terraform for policy-as-code, and provided DoiT Cloud Intelligence for enhanced visibility and cost management across both AWS and Google Cloud resources.
Results
- Achieved 22% reduction in cloud costs with Flexsave for Compute, exceeding the 15% goal
- Cut wasted engineering effort by approximately 10% monthly
- Saved an estimated 6 months on engineering projects through expert guidance
- Implemented governed multi-account AWS structure with AWS Control Tower
- Gained real-time cost visibility and predictable unit economics
Without DoiT, we would not be nearly as far along as we were if we were doing this ourselves. We have a good level of expertise here, but we don't know every single AWS product and what the best practices are. DoiT was able to help us with that. If we identify that we need to do something, but we aren't 100% sure how we can go to them and ask. It saves us time because we don't have to spend two weeks trying to research and trial everything.
Brandon Axtmann, Manager of IT & Cybersecurity at Rentsync
Enhanced Visibility and Cost Management
DoiT implemented more data visibility into Rentsync's systems through DoiT Cloud Intelligence. Brandon explains: 'That was probably one of the most valuable things we got when we signed on with DoiT. We immediately got the ability to build dashboards. They give us just so much additional information about what's going on. For a smaller company like us, we are so focused on expenses. That has been just such a big bonus for us.' The comprehensive approach enabled Rentsync to see beyond immediate technical challenges and consider long-term implications.
What's Next
Rentsync plans to scale and expand into new markets, underpinned by governed multi-account AWS and real-time cost visibility, and significantly expand its product offerings with the strategic acquisitions it has made. With DoiT continuously supporting its cloud infrastructure, confidence to invest increases as technical barriers recede. The first implementation will be AWS Control Tower, with plans to move workloads into stable environments that meet compliance needs.
See how DoiT helps cloud teams control spend
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
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SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
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SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
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