Finlex cuts cloud costs 50% and ships production AI with DoiT
- Over 65%
- reduction in cloud infrastructure costs from 2024 - present
- 40%
- cost savings achieved through improved visibility and efficient AI architecture
Current is a FinTech company headquartered in New York, dedicated to helping millions of Americans improve their financial outcomes through a modern, mobile-first banking experience. As a digital-first business operating in a fast-paced, highly-regulated space, Current relies on the cloud's scalability, agility, and cost efficiency to serve its customers effectively and securely. From day one, Current has operated entirely on Google Cloud, and just as early in its journey, it partnered with DoiT to ensure its cloud investments delivered both performance and efficiency.
As Current scaled its platform and customer base, its cloud infrastructure rapidly became more complex across multi-region deployments. The company needed a way to clearly understand how every dollar spent in the cloud translated into unit economics and business value per job, service, and region. The infrastructure team needed proactive, real-time intelligence to prevent and detect anomalies and optimize workloads quickly before inefficiencies became expensive issues.
Cloud Intelligence™ became a core part of Current's infrastructure optimization strategy. The platform's Allocations feature enabled the team to map spend to business logic of workloads across regions. Real-Time Anomaly Detection integrated into Slack provided immediate notifications for unusual spend patterns. DoiT's dedicated Technical Account Managers provided strategic guidance on GKE architecture and commit strategies.
Cloud Intelligence™ supercharges our infrastructure team, which is responsible for driving cost optimization across the stack. We use the console to obtain business-level intelligence and identify all our cost bottlenecks.
Trevor Marshall, CTO and Co-Founder at Current
One of the most valuable features currently adopted is DoiT Real-Time Anomaly Detection. Introduced early in its journey, the Anomaly Detection feature quickly became part of Current's daily workflow. By integrating alerts into Slack, the infrastructure team received immediate notifications whenever unusual spend patterns emerged, enabling real-time triage of misconfigurations or unexpected behavior. The alerts transformed cost management from reactive to proactive, enabling the team to resolve issues in real time rather than after-the-fact analysis.
Equally impactful was the human side of the partnership. Over the years, Current has consistently worked with a dedicated team of DoiT Technical Account Managers who not only understand its architecture and goals but evolve alongside Current. This persistent technical relationship has been instrumental in keeping pace with Current's growth and ensuring continuity in decision-making. The partnership has remained strong and consistent over the years, giving Current the confidence to grow on Google Cloud with DoiT as a trusted strategic ally.
Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.
DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.
Milad Rezazadeh, CTO
Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.
Eli Zilbershtein, Head of DevOps, Hippo
You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.
Omri Cohen, Director of Engineering, Platform
Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.
Jonathan Langer, COO, Claroty
Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.
Kfir Lippmann, CFO, Salt Security
Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.
Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru
This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.
Jason Moore, Principal DevOps Engineer, Accrete AI
Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.
Ziv Sivan, VP of Engineering
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Caio Cristo, Director of Infrastructure/SRE
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Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
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