Case Study

How Carto optimizes location intelligence infrastructure with DoiT

Client
Carto
Industry

Technology

Region
North America
Country
USA
Technologies
Google Cloud

Meet Carto

Carto is a leading analytics platform specializing in location data, helping businesses make smarter decisions based on geographic insights. From telecommunications companies optimizing 5G antenna placement to retailers predicting revenue by location, Carto’s solutions power location intelligence across industries.

The Challenge

As Carto scaled its operations on Google Cloud, managing infrastructure costs and efficiency became a growing focus. The company ran numerous services and needed a more efficient way to monitor, optimize, and allocate cloud resources effectively. Cost optimization was the initial priority, but as Carto dug deeper, it saw opportunities to improve overall cloud utilization and infrastructure efficiency.

The Solution

Carto discovered DoiT while searching for cost-optimization solutions. What began as a way to manage cloud expenses quickly expanded into a broader engagement with DoiT Cloud Intelligence™, which provided deep visibility into infrastructure utilization and opportunities for savings.

DoiT Cloud Intelligence empowered Carto’s infrastructure team with real-time insights, enabling them to track cloud usage, allocate resources efficiently, and ensure their costs remained under control. By leveraging DoiT’s technology and expertise, Carto set an internal goal of reducing cloud resource usage by 2% each month—an initiative that keeps the team focused on continuous optimization while maintaining security and service-level objectives.

The Results

With DoiT, Carto has transformed its approach to cloud cost management and infrastructure efficiency. The ability to blend self-service analytics with expert support has given Carto the best of both worlds—autonomy when needed and strategic guidance when required.

By integrating DoiT’s solutions, Carto not only achieved measurable cost savings but also built a cloud strategy that is sustainable and scalable for future growth.

Javier de la Torre, Founder and Chief Strategy Officer at Carto
“DoiT is the type of next-generation company that balances technology and services perfectly. If you like to work independently but also want expert support when needed, DoiT is the perfect partner.”

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