Meet F45
Founded in Australia in 2012, F45 Training is a global fitness franchise offering functional group training. The company operates more than 2,500 fitness studios across 50+ countries, delivering efficient, high-impact workouts tailored to all fitness levels. Certified trainers lead each session, fostering a strong sense of community and member engagement. With its unique fitness methodology and global footprint, F45 has become a leading brand in the health and wellness space.
The Challenge
F45 Training's Technology and Product team needed help streamlining their software deployment process. As a lean team supporting global operations, they required CI/CD pipelines and Infrastructure as Code templates for fully automating provisioning of single-tenant environments to ensure rigorous and efficient testing before each release.
The Solution
DoiT conducted an AWS Well-Architected Framework Review and implemented Infrastructure as Code using refactored, reusable modules. The team containerized applications on Amazon ECS and integrated AWS CodePipeline for automated build, test, and deployment lifecycle. DoiT delivered production-ready Terraform modules with hands-on support for customization and integration.
Results
- Reduced administrative task time by 62% through standardized workflows
- Successfully deployed Infrastructure as Code templates for four applications within three weeks
- Established uniform standards and best practices across the computing platform
- Enabled infrastructure operations via code changes and Git-based workflows
We have been working with DoiT as our AWS Reseller for over a year and found their DoiT Console dashboards and savings programs invaluable, not to mention the excellent technical support engineers and resources provided by DoiT. When we needed more DevOps support, DoiT brought expert guidance and advice and delivered a set of reusable modules that we could flexibly deploy in our infrastructure. With DoiT, we can plan and execute projects and initiatives that would be challenging to do on our own.
Juey C. Ong, Director, Cloud Infrastructure
Implementation Approach
To address maintenance complexity, DoiT implemented Infrastructure as Code (IaC) using refactored, reusable modules. The DevOps team recommended containerizing applications and deploying them on Amazon Elastic Container Service (ECS), establishing a consistent and standardized infrastructure approach across the application portfolio. F45 subsequently extended this model to four additional applications within its stack.
Automation and Reliability
To improve release reliability, DoiT proposed integrating AWS CodePipeline to automate the build, test, and deployment lifecycle. This automation enabled faster, more dependable releases while significantly reducing the risk of human error. To ensure a smooth transition, DoiT delivered production-ready Terraform modules and worked closely with F45 to adapt them to its specific requirements.
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
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SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
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SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
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