beloFX scales VFX globally on Google Cloud
DoiT architected a flexible GKE-based infrastructure and negotiated Google Cloud commitments that unlock cost savings and on-demand NVIDIA GPU power.
The Challenge
beloFX needed cloud-based infrastructure to work flexibly across global locations and take advantage of regional government subsidies. The visual effects industry requires significant compute power for short periods, making capacity planning and spend forecasting difficult. The company also needed high-speed networking to handle terabytes of data generated by visual effects work while keeping latency minimal for highest quality output.
The Solution
beloFX partnered with DoiT to build scalable, reliable cloud infrastructure using Google Cloud and Google Kubernetes Engine. DoiT provided technical expertise for GKE configuration, helped negotiate better pricing and commitments, and delivered detailed spend analytics through DoiT console. The partnership enabled access to cutting-edge NVIDIA GPUs and proper security configuration for client environments.
Results
- Achieved agile, scalable architecture enabling work anywhere clients need with confidence to scale spend without sacrificing deadlines or quality
- Secured significant savings on one-year Google Cloud commitment with simplified budgeting for overlapping productions
- Received substantial credits for Google Cloud services, enabling access to latest NVIDIA GPUs for AI-enabled visual effects
We now have the robust, agile infrastructure to support big projects, confident that we can easily scale up our resources to meet any last-minute client demands.
Graham Jack, Co-Founder and CTO at beloFX
Building scalable, reliable cloud infrastructure
beloFX began working with DoiT in 2021, spinning up its infrastructure as code with Google Cloud to build the agile, flexible architecture its clients required. A crucial part of this process was structuring compute resources cost-efficiently using Google Kubernetes Engine (GKE). DoiT's technical expertise helped beloFX find the optimum GKE configuration, advising on machine types and regions for maximum availability and reliability. DoiT's approach gave beloFX control over setup while providing expert guidance through technical sessions.
Accessing the best resources at the best price
DoiT serves as beloFX's primary partner for negotiating better prices and securing credits and discounts through longer-term commitments. DoiT recently helped beloFX secure a one-year commitment with Google Cloud, resulting in significant and predictable savings plus credits for compute resources. This deal enabled access to the latest NVIDIA GPUs, helping beloFX stay ahead in an industry where AI technology and machine learning are becoming increasingly important.
Gaining detailed understanding of cloud spend
Working on various projects simultaneously makes it challenging for beloFX to allocate cloud costs by production and control expenditures. The company relies on DoiT console's dashboards and reporting to manage cloud spend effectively. The analytics revealed that beloFX's intuition about costs was incorrect - while they assumed compute power would be most costly, GKE configuration was successfully keeping those costs down, with storage being the bulk of expenditure. This insight led beloFX to work with DoiT and Google Cloud on developing a tiered storage system.
Configuring access permissions with CRE support
beloFX sought advice from DoiT cloud reliability engineers (CREs) on configuring security setup for client environments. Establishing proper access levels and permissions for all users is challenging and needs customization for each organization. DoiT provided initial support to master fundamentals, which Jack's team used to set up role-based permissions across the organization with access permissions changing when users change roles.
See how DoiT helps cloud teams control spend
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
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I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
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Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
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DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
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