Superbet Cuts AWS Costs 21% While Scaling 30x
Flexsave for Compute and DoiT Cloud Analytics lifted commitment coverage from 75% to 92% and trimmed the total AWS bill by 6%.
Meet Superbet
Superbet is a tech and entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports and gaming to millions of customers around the world. The group has operations or tech hubs in 10 countries, with the most important markets being Romania, Belgium and Poland. Blackstone made a strategic minority investment of 175 million euros in the company in 2019. Online sports betting is typically a transactional affair, but Superbet launched its platform six years ago with a different vision. Broadening the ecosystem to include chat rooms, user following, extensive stats and results, Superbet turned sports betting into an entertainment experience where users come to socialize, exchange tips, and enjoy themselves.
The Challenge
Superbet's cloud costs were growing faster than revenue as the platform scaled 20-30 times in just a few years. The company prioritized speed over cost efficiency during rapid growth, leading to inefficient lift-and-shift migrations. Fluctuating demand from betting spikes required keeping 25% of workloads uncommitted, limiting access to commitment-based AWS discounts like Reserved Instances and Savings Plans.
The Solution
DoiT implemented Flexsave for Compute to automatically optimize the uncommitted 25% of workloads while maintaining flexibility. Cloud Reliability Engineers helped identify and remove inefficiencies like unused discs and unnecessary CloudTrail accounts. DoiT Cloud Analytics provided granular cost visibility through Allocations, enabling proactive cost management and departmental cost allocation.
Results
- Achieved 21% all-time effective savings rate with AWS through automated optimization
- Reduced total cloud bill by 6% while maintaining operational flexibility
- Increased commitment coverage from 75% to 92% of workloads through Flexsave for Compute
- Saved approximately $200,000 in cloud costs through automated compute optimization
- Established FinOps culture across organization with self-serve cost visibility tools
When we speak with DoiT CREs, it's like they're part of our team. They're available, they're down to earth, and they give us direct common sense advice. They really help us to understand the issues and how to solve them.
Renato Klarić, Technical Program Manager, Superbet
Automated Savings with Flexsave for Compute
DoiT recommended Flexsave for Compute to generate automated savings while maintaining flexibility for the uncommitted 25% of AWS EC2 workloads. Flexsave for Compute optimizes instances not covered by commitments and auto-applies discounted rates. This allows Superbet to remain flexible with cloud usage while ensuring the best available price for compute instances, all without spending time manually searching for discounts. The solution immediately takes care of new machine provisioning and reduces compute resource costs going forward.
Building More Efficient Cloud Architecture
Superbet and DoiT began optimizing cloud usage by removing inefficiencies from rapid growth. A key challenge was lack of visibility into which infrastructure aspects were costing more than necessary. DoiT helped Superbet understand common cloud billing mistakes, such as incurring costs from enabling services and forgetting about them. Cloud Reliability Engineers helped identify unnecessary services like unused discs and unneeded AWS CloudTrail accounts, reducing overall cloud expenditure. DoiT CREs now help Superbet make architectural decisions around containers, databases, and other infrastructure choices.
Understanding Cloud Costs with DoiT Console
A key part of Superbet's FinOps journey centered on using DoiT Cloud Analytics for clear, granular visibility of cloud costs. With Cloud Analytics, Superbet can spot and understand rising costs as they emerge, rather than reviewing them after the fact. This helps quickly identify savings and take action. With Allocations, Superbet can allocate cloud costs to relevant departments and projects to understand spending patterns and identify trends to keep costs under control. The long-term approach of get visibility, optimize, govern resonated with Superbet's goals.
Results and Future Partnership
Since adopting Flexsave for Compute, Superbet now covers 92% of workloads with commitments, up from 75%. The company has saved around $200,000, achieving 21% all-time effective savings rate and 6% reduction in total cloud bill. With DoiT CRE support and self-serve access to the DoiT Console, FinOps culture is becoming well established across the organization. Users now use the console for fast insights into cloud spend and make informed decisions to reduce inefficiencies. As Superbet continues developing its business, it plans to work even more closely with DoiT to support future growth.
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
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