With its proprietary algorithm and deep knowledge of the media landscape, SelectMedia automates the placement of video ads to help both advertisers and publishers get the best deal they can. In a fast changing industry with numerous players, the ability to move quickly and adapt to the demands of the market has helped SelectMedia garner thousands of clients across 55 countries.
SelectMedia needed to handle video ad traffic ranging from 10,000 to 60,000 requests per second with low latency and reliable infrastructure. As a startup with limited resources, they couldn't afford a large DevOps department and needed a platform that could be easily managed without drawing focus from their main business goals.
SelectMedia partnered with DoiT to implement Google Cloud Platform. They built their core platform with Google App Engine for fast scaling, used Google Cloud Load Balancing for smooth service delivery, Google BigQuery for computations, and Google Cloud CDN for video file delivery. Development environments ran on Google Compute Engine instances.
If we didn't use Google App Engine, our learning curve, the number of people and working hours that we would need to arrive to the place we are now, would be much higher. It let us focus on our business logic and the needs of our customers.
Nir Zigler, VP R&D
SelectMedia used Google BigQuery to handle its computations and Google Cloud CDN to deliver large video files without hassle. In addition, it kept some development environments and periphery tools on Google Compute Engine instances, which could be spun up or down very quickly. This approach allowed the startup to focus on their algorithm and logic without the complexity of handling infrastructure.
Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.
“PerfectScale gives us the confidence to automate Kubernetes optimization while letting our engineers focus on building what matters.”
Josh Zarrabi, Infrastructure Engineer
“Without PerfectScale by DoiT, I don't know how we would do it. We'd have to have twice the number of people on my team to stay on top of it. With PerfectScale, we can focus on the more strategic issues.”
David Adkins, Director of Software and Platform Engineering
Connecting IBM and AWS privately was the piece we needed to get right, and we wanted to move faster on it than we could on our own. DoiT worked through the options with us, found the subnet overlap that was breaking the routing, and made it stable. That unblocked everything else.
DevOps Lead, Software Projects
Attribute™'s platform is truly unique. We now have crystal-clear visibility into our cloud spend at the workload and tenant level, and that insight has already led to actionable savings and powerful insights as we further scale our service.
Paul White, VP of Engineering, Shasta Cloud
We have worked with DoiT for many years, and there has been an increasing number of capabilities and features in DoiT Cloud Intelligence. We've embedded features such as Cloud Analytics and Reports in our own FinOps processes, it's become core to what we do.
Martin Lee, Director of Operations
DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.
Milad Rezazadeh, CTO
Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.
Eli Zilbershtein, Head of DevOps, Hippo
You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.
Omri Cohen, Director of Engineering, Platform
Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.
Jonathan Langer, COO, Claroty
Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.
Kfir Lippmann, CFO, Salt Security
Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.
Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru
This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.
Jason Moore, Principal DevOps Engineer, Accrete AI
Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.
Ziv Sivan, VP of Engineering
Let us show you what ships this week.
