Phenix Streams Live Video to 500K Viewers
DoiT connects Phenix with Google Cloud experts and cost optimization tooling to power a zero-ops, autoscaling real-time streaming platform.
Meet Phenix Real Time Solutions
As more people everywhere rely on video streaming services to view their favorite sports, movies, and entertainment, the technology supporting content delivery is more vital than ever. Phenix is a company that recognized the challenges and opportunities in real-time streaming early on, exploring technologies like web-based real-time communication (WebRTC). The company launched in 2013, when quality real-time streaming experiences were still many years away. Today, Phenix is a prominent provider of real-time video streaming solutions, powering telecommunications, sports, and entertainment enterprises through its autonomous, self-monitoring, auto-scaling, and self-healing platform.
The Challenge
Phenix required a cloud services provider that would help it scale without having to manage servers and other IT infrastructure. The company needed to support massive, sudden increases in viewers for real-time streaming events while maintaining a truly zero-ops philosophy with minimal engineering resources focused on infrastructure management.
The Solution
Phenix implemented a cloud-native approach using Google Cloud services and partnered with DoiT International for additional expertise and support. DoiT provided troubleshooting capabilities, connected Phenix with the right Google Cloud engineers, and offered cost optimization insights through the DoiT Console's reporting features.
Results
- Supported record 500,000 simultaneous viewers during Cheltenham Festival horse races
- Handled HTTP load spikes from near-zero to 40,000 requests per second instantly
- Maintained median response time of less than 1 millisecond during peak traffic
- Enabled hyper-focused engineering team on product development rather than infrastructure management
Taking a cloud-native approach and aligning with Google Cloud enables us to keep our engineers hyper-focused on product and feature development rather than infrastructure management.
Stefan Birrer, Co-Founder and Chief Software Architect
The Challenge: Enabling Cloud-Native Distribution
Phenix required a cloud services provider that would help it scale without having to manage servers and other IT infrastructure. The company implemented a philosophy of truly zero-ops, where the entire system automatically scales to support millions of users around the world without human intervention. Due to the demands of real-time streaming, especially for sporting events, being cloud-native allows Phenix to support massive, sudden increases in viewers while maintaining extremely efficient resource usage and optimal real-time content delivery.
The Solution: Google Cloud and DoiT Partnership
By working with DoiT, Phenix delivers its services with greater confidence, knowing it has additional troubleshooting expertise from a partner that understands Google Cloud comprehensively. DoiT International serves as the connection between Phenix's unique needs and Google Cloud capabilities, helping identify and address issues quickly by connecting with the right Google Cloud engineers. Phenix also relies on the DoiT Console's reporting features that offer fast, intuitive insights into cloud utilization across regions and over time, helping maintain the lowest possible costs without sacrificing performance.
Record-Breaking Performance Results
During the famous Cheltenham Festival horse races, Phenix supported a record 500,000 simultaneous viewers. The platform handled HTTP load requests that instantly spiked from near-zero to 40,000 requests per second while maintaining a median response time of less than 1 millisecond. This performance demonstrates the effectiveness of Phenix's cloud-native approach combined with Google Cloud's capabilities and DoiT's optimization support.
Scaling for Future Growth
Phenix works to build confidence in its solutions so that some of the world's largest sports, entertainment, and telecommunications companies can deliver on the value of real-time video streaming. With seven solid years of experience and a team described as the 'special forces of engineering,' the company is positioned to deliver the next generation of high bandwidth streaming for global sporting events. The combination of DoiT and Google Cloud support, along with Phenix's extensive expertise, enables reliable management of the biggest entertainment events worldwide while delivering nuanced, high-quality experiences.
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
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Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
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