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INFINOX Cuts Cloud Compute Costs 20%

DoiT consolidated the broker's multicloud setup on AWS and applied Flexsave for Compute to unlock savings and full cost visibility.

The Challenge

INFINOX faced complexity from legacy technology solutions across a multicloud environment as it expanded globally. The CTO was spending too much time on operations management and billing instead of strategy, while the company struggled to integrate new teams and scale efficiently across multiple jurisdictions with strict financial services compliance requirements.

The Solution

DoiT helped INFINOX redesign its key infrastructure on AWS using EC2 instances with on-demand pricing, Amazon RDS for database scaling, and AWS WAF for security. The Cloud Management Platform provided comprehensive visibility and cost optimization, while Flexsave for Compute delivered immediate savings with minimal effort.

Results

Achieved 20% savings on cloud compute costs with Flexsave for Compute
Gained unprecedented visibility into services and consolidated billing in one place
Freed up CTO and development teams to focus on strategy and product development instead of operations

We had a lot of inheritances across our stack and it was increasingly hard to integrate new teams. Also, as a CTO, cost and billings were taking up far too much of my time. DoiT understands these issues very well and put us in a position where we could build our platform more strategically.
Mike O'Sullivan, CTO, INFINOX

Meeting the Challenge of Global Expansion

As INFINOX grew from a UK-based broker to a global presence in 15 countries, the company faced increasing complexity from legacy technology solutions across its multicloud environment. CTO Mike O'Sullivan recognized the need to overhaul the broker's technology stack to optimize for scalability and align with customer needs. The company needed to balance scaling for a global customer base while addressing specific regional requirements and maintaining the highest standards of data privacy and security across multiple jurisdictions.

Streamlining Infrastructure with AWS and DoiT

INFINOX engaged DoiT to streamline its main infrastructure on AWS after being impressed with DoiT's measured approach and quality data points. The solution included redesigning key infrastructure to run Amazon EC2 instances with on-demand pricing for maximum flexibility, using Amazon RDS for easy database scaling across regions, and implementing Amazon WAF for platform protection. DoiT also helped navigate the AWS Marketplace to find third-party services, including a version of NGINX specifically designed for AWS integration.

Achieving Visibility and Cost Optimization

DoiT's Cloud Management Platform provided INFINOX with unprecedented visibility into services across their entire infrastructure. The platform enabled quick cost summarization, reporting, anomaly identification, and detection of underused services. Flexsave for Compute delivered immediate results, generating 20% savings on cloud compute costs with minimal effort required from the INFINOX team.

Focusing on Strategic Growth

With DoiT handling infrastructure management and billing, INFINOX can now focus on strategy and growth. The transparency and light touch approach allows the CTO to concentrate on strategic initiatives while developers can focus on building the best products. When developers encounter challenges, they simply log a ticket with DoiT and continue their work without interruption.

Expanding with Confidence

INFINOX is now looking to new markets and areas of growth with DoiT's support. The company is adding several SaaS products to provide the best possible service to customers, with DoiT integration being the first consideration for any new platform additions. This partnership has fundamentally changed how INFINOX approaches technology decisions and platform expansion.

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What they say

PerfectScale by DoiT has become an mportant part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.

Andrea Benfatto, Platform/Cloud Runtime Engineering Manager

Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.

Jon Fairbanks, Site Reliability Engineering Manager

PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.

Caio Cristo, Director of Infrastructure/SRE

What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.

Chiamaka Ibeme, Engineering Manager, Platform

SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.

Douglas Zickuhr, Senior Data Platform Engineer at Personio

I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.

Ian Fahey, Senior Analytics Engineer at Loop

You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can

Diana Koshy, Sr. Director of Data Engineering at Kargo

SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.

Devin McGee, Data Engineering Lead at Home Chef

SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform

Blake Baggett, Head of Data Operations at Entain

One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.

Michael Revelo, Manager of data and analytics engineering at ClickUp

Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.

Skyler Chi, SVP, GTM Productivity & Excellence at Exiger

Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.

Edward Mancey, GTM Lead at Synthesia

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

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