eToroX launches crypto exchange in under a year
DoiT helped design and operationalize the platform on Google Cloud using GKE, custom autoscaling, and real-time security monitoring.

Meet eToroX
For more than a decade, eToro has been at the forefront of fintech, pioneering disruptive ideas in the finance industry. Millions worldwide use the Israeli company's social trading concept to match portfolio decisions with experienced traders at a fraction of traditional wealth manager costs. Since founding in 2007, eToro progressed from foreign exchange to commodities, indices, stocks, and other assets. The venture into cryptocurrencies was a natural next step. At the beginning of 2018, they created eToroX, a new division dedicated to cryptocurrency trading, offering traders a safe, secure, regulated platform.
The Challenge
eToroX needed to balance fast-moving innovation with reliability and security for cryptocurrency trading. The platform required handling highly variable demand from thousands of daily traders to major investors executing large-scale transactions, while maintaining speed, security, and stability that financial customers expect.
The Solution
eToroX built entirely on Google Cloud using Google Kubernetes Engine for container orchestration, Cloud Storage for scalable storage, Compute Engine for virtual machines, and Cloud SQL for managed databases. They implemented custom autoscaling metrics to anticipate market spikes and used Cloud Security Command Center and Stackdriver for comprehensive monitoring.
Results
- Built fully functional cryptocurrency exchange from scratch in less than one year
- Achieved automatic scaling based on custom metrics like order volume and concurrent users
- Implemented real-time security monitoring with comprehensive threat detection
We really appreciate the professionalism of DoiT, from its swift onboarding process, to its ability to support us at any level, at any time, and for every requirement. We work with DoiT as an ongoing partner to make decisions and plan ahead. The team helps connect our needs to the solutions that Google Cloud can provide.
Aviad Diamant, Director of IT Operations, eToroX
What's Next
Moving forward, eToroX is exploring more managed services on Google Cloud, including BigQuery as a business intelligence solution for storing and managing all data as their BI infrastructure. Google Cloud has been involved in almost every step of the project, helping build the platform, optimize it, and plan ahead. The service from Google Cloud Israel has been exceptional, with Google Cloud tools helping them reach their goals while making the process easy.
See how DoiT helps cloud teams control spend
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.
More customer stories
Promptly saves $600K and ships AI in weeks
- $600K
- Annual cloud cost savings
- 3 months
- of engineering time saved
Extenda Retail Cuts SSD Waste, Speeds AI
Wicked Reports Ships GenAI 3 Months Faster
- 3 months saved
- of development time saved using DoiT's Cloud Accelerator
- 25% faster
- prototype-to-production timeline compared to internal estimates
- $0 additional spend
- zero additional infrastructure spend during prototype build thanks to AWS credits and DoiT's optimization
DaySmart Ships AI Capability in 90 Days
- 90 days
- From POC to deployment
- 90 days
- From POC to deployment with zero internal engineering time required
- 6x
- Engineers worth of resource saved
Vivaticket cuts AWS environment setup from 3 days to 15 minutes
- 15min
- Environment creation time
- 15min
- Environment creation time (vs 3 days before)
- 20min
- Application deployment in immutable mode
Blumira scales SOC Auto-Focus with cost control
What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Your cloud bill shouldn't be a mystery
Let us show you what ships this week.
