Meet FREENOW
FREENOW is a multi-mobility app with taxis at its core, and one of Europe's most popular platforms for finding ways to get around in more than 150 cities. Hamburg-based FREENOW is the product of a series of integrations and partnerships with mobility brands and part of a joint venture between Daimler Mobility (now Mercedes-Benz Mobility AG) and The BMW Group. FREENOW offers its users a wide range of vehicles for travel within urban areas and champions both multi-mobility and green mobility in Europe's cities as a Mobility-as-a-Service (MaaS) platform.
The Challenge
FREENOW faced multiple AWS infrastructure challenges including IAM policy misconfigurations causing Databricks outages, complex RDS reservation management, OpenSearch inefficiencies, and EKS cluster communication issues. These problems increased engineering toil, impacted SLOs, and made cost predictability difficult. The company was even considering migrating to another cloud provider due to AWS billing complexities and operational challenges.
The Solution
DoiT provided hands-on consultative support through dedicated cloud architects who worked closely with FREENOW's engineering team. The solution included systematic analysis of cloud infrastructure, step-by-step guidance to resolve IAM misconfigurations, optimization of RDS reservations, OpenSearch reconfiguration, and resolution of EC2 and EKS issues. DoiT implemented GDPR and ISO27001 compliant processes while empowering FREENOW's team with deeper AWS knowledge.
Results
- Achieved 23% all-time effective savings through optimized cloud cost management
- Resolved IAM policy misconfigurations that were causing Databricks outages and engineering toil
- Improved operational efficiency and platform performance with better resource allocation
- Simplified AWS billing management for more predictable unit economics
- Transformed engineering team culture to embrace collaborative cloud management approach
Partnering with DoiT transformed the way we manage our cloud infrastructure. Its team's expertise and expert support were game changers, helping us resolve complex issues, optimize costs, and improve operational efficiency. They didn't just provide solutions—they became a collaborative partner in our journey toward reaching these goals.
Henning Reimer, Vice-President of Engineering, FREENOW
What's Next?
With DoiT's continued support, the company is focusing on creating predictable, scalable cloud unit economics. As Henning Reimer notes, 'I have to admit when we started, we were only interested in getting the best offer on AWS. With DoiT as our partner, we've raised our expectations about what's possible.' The partnership continues to evolve as FREENOW leverages DoiT's expertise to optimize their cloud infrastructure and drive operational excellence.
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