Crystal-clear visibility into cloud spend at the workload and tenant level
- Days
- Time to first cost insights after install
- Days
- From install to powerful cost reporting
- Workload & tenant
- Granularity of cost visibility
FREENOW is a multi-mobility app with taxis at its core, and one of Europe's most popular platforms for finding ways to get around in more than 150 cities. Hamburg-based FREENOW is the product of a series of integrations and partnerships with mobility brands and part of a joint venture between Daimler Mobility (now Mercedes-Benz Mobility AG) and The BMW Group. FREENOW offers its users a wide range of vehicles for travel within urban areas and champions both multi-mobility and green mobility in Europe's cities as a Mobility-as-a-Service (MaaS) platform.
FREENOW faced multiple AWS infrastructure challenges including IAM policy misconfigurations causing Databricks outages, complex RDS reservation management, OpenSearch inefficiencies, and EKS cluster communication issues. These problems increased engineering toil, impacted SLOs, and made cost predictability difficult. The company was even considering migrating to another cloud provider due to AWS billing complexities and operational challenges.
DoiT provided hands-on consultative support through dedicated cloud architects who worked closely with FREENOW's engineering team. The solution included systematic analysis of cloud infrastructure, step-by-step guidance to resolve IAM misconfigurations, optimization of RDS reservations, OpenSearch reconfiguration, and resolution of EC2 and EKS issues. DoiT implemented GDPR and ISO27001 compliant processes while empowering FREENOW's team with deeper AWS knowledge.
Partnering with DoiT transformed the way we manage our cloud infrastructure. Its team's expertise and expert support were game changers, helping us resolve complex issues, optimize costs, and improve operational efficiency. They didn't just provide solutions—they became a collaborative partner in our journey toward reaching these goals.
Henning Reimer, Vice-President of Engineering, FREENOW
With DoiT's continued support, the company is focusing on creating predictable, scalable cloud unit economics. As Henning Reimer notes, 'I have to admit when we started, we were only interested in getting the best offer on AWS. With DoiT as our partner, we've raised our expectations about what's possible.' The partnership continues to evolve as FREENOW leverages DoiT's expertise to optimize their cloud infrastructure and drive operational excellence.
Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.
Attribute™'s platform is truly unique. We now have crystal-clear visibility into our cloud spend at the workload and tenant level, and that insight has already led to actionable savings and powerful insights as we further scale our service.
Paul White, VP of Engineering, Shasta Cloud
We have worked with DoiT for many years, and there has been an increasing number of capabilities and features in DoiT Cloud Intelligence. We've embedded features such as Cloud Analytics and Reports in our own FinOps processes, it's become core to what we do.
Martin Lee, Director of Operations
DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.
Milad Rezazadeh, CTO
Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.
Eli Zilbershtein, Head of DevOps, Hippo
You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.
Omri Cohen, Director of Engineering, Platform
Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.
Jonathan Langer, COO, Claroty
Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.
Kfir Lippmann, CFO, Salt Security
Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.
Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru
This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.
Jason Moore, Principal DevOps Engineer, Accrete AI
Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.
Ziv Sivan, VP of Engineering
PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.
Andrea Benfatto, Platform/Cloud Runtime Engineering Manager
Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.
Jon Fairbanks, Site Reliability Engineering Manager
PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.
Caio Cristo, Director of Infrastructure/SRE
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