AWS PPA: The Complete Guide
The complete guide to structuring, negotiating, and maximizing a partner-led AWS Private Pricing Agreement.
The 2026 reseller framework changed the rules. This guide covers what shifted, how to structure a deal that actually earns its discount, and the five mistakes that quietly erase PPA value before the ink dries.
Includes three real-world case studies – irregular spend, early renewal, and mid-consolidation – with the actual numbers and outcomes intact.
Plus a self-assessment to tell you exactly where to start based on where you are in the PPA journey.
Stop leaving money on the table.
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Written by
Brad Mason, AWS PPA Expert
Brad Mason leads commercial strategy across DoiT's AWS partner business in the Americas. Prior to DoiT, he spent three years at AWS as an executive focused on strategic ISVs.
THIS GUIDE IS FOR YOU IF...
You're pre-PPA
Spending $500K+ on AWS and want to understand your options before anyone puts a term sheet in front of you.
You're mid-cycle
Your commitment expires in the next six months and you're not sure you're getting everything out of the next term.
You already have a PPA
The deal is signed, but your growth trajectory has changed significantly.