Marcus Calero
Content Marketing Manager
Win the Day
Marcus is a Content Marketing Manager at DoiT, where he leads SEO and editorial strategy across DoiT's cloud intelligence portfolio — including doit.com, Select, and PerfectScale. He also specializes in translating complex cloud cost and FinOps topics into content that resonates with both engineering and finance audiences.
What I'm writing
Datadog pricing explained
Datadog bills across five-plus independent dimensions, and most teams see bills 2-3x their initial estimate. Here's how to forecast, control, and optimize observability spend.
Snowflake competitors compared
A side-by-side look at Snowflake's top competitors across hyperscaler warehouses, lakehouse platforms, and legacy vendors, with a framework to evaluate cost, performance, and multi-cloud tradeoffs.
Guide to Anthropic API Pricing for Budget Forecasting
Anthropic charges per token, with output costing 5x input across every Claude model. Learn how to forecast AI spend and unlock up to 90% savings with caching and batching.