Cost to Serve, Per Customer: Building COGS Your CFO Will Trust

You cannot tag a customer. Tags track infrastructure, but customers move through it, across shared services, AI calls, databases, and network. That gap means most teams price and report margins on assumptions rather than data.

This session walks through how to build true cost to serve per account, per tier, and per feature by observing runtime traffic directly. The outcome is COGS that finance and go-to-market work from together, margins by customer tier, and a clear view of which accounts quietly drain the P&L.