PPC Samurai enfrentaba problemas de latencia con los usuarios fuera de Europa, cuyo tráfico se enrutaba a su data center en Francia. El entorno heredado no contaba con almacenamiento escalable, se quedaba sin espacio en disco con frecuencia y exponía al negocio a caídas críticas. La compañía necesitaba mayor visibilidad sobre el rendimiento de la base de datos y un aprovisionamiento más ágil de recursos de cómputo.
PPC Samurai migró a Google Cloud con el apoyo de DoiT para la migración a Cloud SQL y el dimensionamiento de instancias. Implementaron Cloud Load Balancing para distribuir el tráfico entre las regiones de EU y US, desplegaron sobre Google Kubernetes Engine para hacer rolling deployments sin tiempo de inactividad y aprovecharon Cloud SQL Insights para optimizar el rendimiento de la base de datos.
DoiT nos ayudó a resolver varios temas relacionados con el dimensionamiento y la migración de instancias. Cada vez que surgía algo, el equipo respondía rápido. Contar con un partner de soporte a la mano nos da esa confianza extra para resolver problemas críticos sin demora.
Dean Povey, Chief Technology Officer, PPC Samurai
PPC Samurai ofrece una plataforma de gestión de flujos de trabajo sobre Google Cloud que ayuda a las agencias digitales a automatizar tareas rutinarias de PPC. La plataforma permite a los marketers digitales crear y ejecutar flujos PPC sin saber programar, e integra los datos de rendimiento publicitario de motores de búsqueda como Google Ads en los dashboards de los clientes mediante Cloud SQL.
PPC Samurai migró desde un data center en Francia a Google Cloud para resolver los problemas de latencia de sus usuarios globales. Al aplicar Cloud Load Balancing entre las regiones de EU y US, la latencia en el peor caso bajó de 400 ms a 200 ms. Los rolling deployments en Google Kubernetes Engine eliminaron las caídas de cinco minutos y permitieron alcanzar un 99,95% de disponibilidad.
PPC Samurai participó en Google Cloud for Startups y usó los créditos para desplegar un clúster de prueba. La experiencia consistente de Google Cloud, desde la UI hasta el soporte de la API, terminó por convencerlos de migrar. Hoy usan Cloud Logging y Cloud Monitoring para detectar bugs de forma proactiva, junto con políticas de alertas que mantienen la operación fluida.
PPC Samurai usa Cloud SQL para actualizar y procesar datos de plataformas como Google Ads antes de las 6 a. m. cada día, entregando insights frescos a las agencias digitales. La plataforma guarda hasta tres años de datos históricos y usa Cloud SQL Insights para identificar problemas de rendimiento, lo que reduce un 50% la CPU requerida.
PPC Samurai planea rediseñar su arquitectura como una single-page application antes de fin de 2021 para mejorar los tiempos de carga. Ya está explorando las herramientas de IA de Google Cloud para construir pronósticos y predicciones de PPC, combinando la inteligencia humana con la automatización del marketing para obtener mejores resultados en las campañas de búsqueda.
Conoce cómo Cloud Intelligence™ ayuda a los equipos a mejorar la visibilidad, la gobernanza y la unit economics en sus entornos cloud.
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