Sustainable growth with transparent costs

Since going live, Sunday has gone from strength to strength not only in terms of expanding its customer base but also in terms of what it has done for those customers. Restaurants that use Sunday report improved table turnover, a 40% increase in tipping rates, triple the number of Google reviews and a 12% increase in the average basket.

DoiT’s partnership with Sunday has focused on strategy and cost optimization, which has helped the company stay lean and nimble in challenging times. DoiT has enabled Sunday to save 15% on its cloud costs while boosting technical implementation speeds by 25%. 

“Cost transparency and optimization has been absolutely critical for our success,” says Jacoutot. “All of our technology spend with Google Cloud and others goes through DoiT, and that makes things very simple for us in terms of planning and strategy.”

While cost optimization has been a major focus for Sunday, for Jacoutot, it is the first step in a journey towards greater cloud governance. “One of the most important discussions we’ve been having with DoiT is about cloud governance,” he says. “Our end goal is to get full visibility into our platform and the data flows in and out of it. That means clear technical validation, proven compliance, cost optimizations and improved security.” 

Looking ahead to 2023, the company is preparing for even faster growth into new markets, which means consolidating the current infrastructure and making sure it can handle rapid growth as well as the introduction of additional products. 

In the longer term, Sunday is also working on new features that will make the checkout experience even smoother. “At the moment, we’re having all these conversations with DoiT about what we’re planning and what kind of technology we’ll need and what problems we’ll run up against,” says Jacoutot. “We’re building the foundations for the next iteration of Sunday. It’s an exciting time.”