With Google Cloud Platform at its core and with DoIT International’s guidance, SelectMedia built a platform that allowed them to survive, thrive and expand in a challenging business environment. Google App Engine’s speed and scalability allowed the company to move quickly and gain the advantage over its competitors. More importantly, GCP’s ease of use and reliability meant that SelectMedia’s IT team could focus on adding value to its customers instead of spending time and money on infrastructure maintenance. As SelectMedia looks to expand its business even further, as well as its team, it is always looking for ways to improve its platform. Whether that’s testing Google App Engine’s support of Java 8, currently in beta, or exploring GCP’s range of machine learning and AI tools, SelectMedia can count on Google to provide the solution it needs for now and for the future.
“If we didn’t use Google App Engine, our learning curve, the number of people and working hours that we would need to arrive to the place we are now, would be much higher,” says Zigler. “It let us focus on our business logic and the needs of our customers”.