With help from DoiT’s ISV Go-Global program, Plainsight is primed for expansion with a lead generation campaign underway and resources they can tailor to meet their evolving needs.
As Plainsight CEO Carlos Anchia explains: “DoiT’s ISV Go-Global program positions Plainsight for rapid cloud customer acquisition worldwide for our vision AI platform. After integrating through the Marketplace with DoiT, their GTM resources have been like rocket fuel to accelerate our growth.”
The results are already promising. Just weeks after Plainsight launched its lead generation campaign, initial results including open rates and click-through rates pointed to early success. And with DoiT’s help, the company has found an agency that understands their audience and can orchestrate email campaigns targeted at quality audiences running into tens of thousands of possible leads.
Of course, lead generation goes far beyond email campaigns. The flexibility of the GTM funds DoiT provides means Plainsight can look at other areas, such as paid advertising, social channel advertising and retargeting, if it considers these to be useful activities for their specific business goals. The company is now looking at video promotion and will be working with DoiT on a webinar and other promotional assets.
With help from Google and DoiT, Plainsight is ideally positioned to execute on its vision, enabling cloud customers everywhere to unleash the power of their visual data.