The team at Optimove was already well advanced in its migration to Google Cloud, but sought more in-depth expertise to support the work. With expertise in migration, infrastructure, security, and DevOps, the team at DoiT was a perfect fit. DoiT empowered Optimove’s success with expert guidance, leveraging Google Cloud’s scalable services, streamlined operations, and robust security, driving innovation and superior customer experiences.

DoiT provided expert guidance and consultation throughout the remainder of the migration process. They worked closely with Optimove to understand and review their requirements, identify challenges, and formulate an effective cloud strategy. As the collaboration between the teams furthered, DoiT’s team of cloud experts provided technical support to optimize the rest of the migration and ensure a seamless transition to Google Cloud. They assisted with setting up, configuring, and optimizing services, ensuring optimal performance and efficiency.

Data security is paramount for Optimove, given the sensitive customer data they handle. DoiT leveraged Google Cloud’s robust security measures and certifications, such as ISO and SOC, to ensure strict compliance and data protection standards. “For us, the hardest part with compliance and security relates to our on-premise environments. This is where we need to invest a lot of time and effort in addressing concerns, reducing vulnerabilities and performing audits,” says Amir Gabay, VP of Technical Operations. “By running everything in one place on Google Cloud, we will make audits easier and have easy-to-use tools to keep our security standards up in less time.”

Google Cloud also offers a wide range of managed services that cater to various business needs. DoiT helped Optimove identify and implement the most suitable managed services to handle their data efficiently and effectively. This included services like Cloud AutoML, BigQuery, Cloud Storage, Cloud Pub/Sub, and more. The Optimove and DoiT teams ensured that the infrastructure being developed was flexible and ready for scalability. Google Kubernetes Engine (GKE) was utilized to efficiently manage hundreds of microservices. DoiT assisted Optimove in migrating their microservices architecture to GKE and building a new event-streaming system, leading to significant improvements in scalability and performance, reducing execution times by 40 to 60%.

Optimove’s team was freed from the burden of infrastructure management by utilizing Google Cloud’s managed services, enabling them to focus on innovation and enhancing their solutions: this streamlined operations and increased efficiency.