Finlex cuts cloud costs 50% and ships production AI with DoiT
- Over 65%
- reduction in cloud infrastructure costs from 2024 - present
- 40%
- cost savings achieved through improved visibility and efficient AI architecture
In an industry where overpriced products, long delivery waits, and narrow returns policies can leave customers feeling like an afterthought, online Australian furniture disruptor Koala makes a point of treating its customers like its mates. From quality products at an affordable price to four-hour delivery windows and risk-free 120-night trials, the customer experience is essential to Koala's business model.
Maintaining exceptional customer experience across digital services required significant time and resources. Koala needed expertise in infrastructure management, site monitoring, and security practices to support growth while protecting customer data and ensuring optimal digital shopping experiences.
DoiT became Koala's multi-cloud partner, starting with an AWS Well-Architected Framework review. The partnership included infrastructure optimization, security hardening, DevOps workshops, automated cost optimization, and implementation of monitoring best practices across AWS and Google Cloud environments.
DoiT has really helped our security practices. Together, we went on a journey to strengthen our overall security and tighten up those loose ends that show up in IT operations over time. DoiT took the burden off our shoulders and supported us through the more challenging security monitoring and notification work.
Andrew Sladen, Director of Software Engineering, Koala
With DoiT's expertise, the Koala team worked on both its cloud infrastructure and its work practices to ensure it was able to continue offering the best digital product to its customers. As well as advising Koala on implementing the latest cloud technology, DoiT also helped Koala to implement best practices in monitoring site performance issues and fixing them responsively as they arose. With the help of DoiT's DevOps expertise and workshops, Koala also increased the speed at which it could execute new developments, enabling the Koala team to deploy new products and features to customers as fast as possible.
With a vast amount of customer financial data in its possession, Koala takes security seriously. Following DoiT's Well-Architected Framework review of its AWS infrastructure, DoiT and Koala began a series of weekly sessions to work through ways to bolster Koala's security profile. This included making numerous valuable security improvements to Koala's infrastructure, as well as ensuring that Koala's security monitoring and alerting procedures aligned to AWS best practices. As a result, Koala was able to implement the most effective security policies to cover its AWS workloads.
With DoiT, Koala was able to automatically optimize its compute spend. By analyzing its CPU usage, DoiT gave Koala clear insights into its AWS and Google Cloud workloads to assess where usage could be optimized and costs could be saved, giving Koala the flexibility to manage its cloud usage without making expensive commitments. DoiT cost optimization is a unique offering that helped Koala put various savings mechanisms in place to help optimize their bill automatically, without having to remember to keep putting these policies in place.
Koala is now in a position to consider expanding into new regions, and is confident that the partnership with DoiT is the foundation the company needs to make the move a success. If Koala expands into new markets, it will take care and thought to make sure they have the right content delivery and configuration policies in each region. With DoiT, Koala knows they have the support needed to set things up correctly for each new region, so that they can continue building the best digital product for their customers.
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.
DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.
Milad Rezazadeh, CTO
PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.
Andrea Benfatto, Platform/Cloud Runtime Engineering Manager
Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.
Jon Fairbanks, Site Reliability Engineering Manager
PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.
Caio Cristo, Director of Infrastructure/SRE
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
Let us show you what ships this week.