Cloud Intelligence™Cloud Intelligence™

This page is also available in Deutsch, Español, Français, Italiano, 日本語, and Português.

Huq Cuts Cloud Costs 50% as Data Volume 4x

DoiT guided Huq's migration from AWS to Google Cloud, rebuilding its pipeline on Dataflow and BigQuery to process nearly a billion geo-location records daily.

Cloud Intelligence™
Huq

Meet Huq

Huq measures real-world factors that affect businesses to help them gain a holistic view of their marketplace. The company produces economic and societal benchmarks using mobility data that serves as a proxy for footfall in retail, transport, town centers, and workplaces. This anonymized resource incorporates high volumes of rich, descriptive data that enables complex analysis of consumer behavior.

The Challenge

Huq's customers required increasingly fast turnaround times and more regular access to high-frequency data. The company needed to adapt its data pipeline to respond to customer demands in near real time while maintaining flexibility for customers with varying technical needs.

The Solution

DoiT helped Huq migrate its core data processing pipeline from AWS to Google Cloud using Apache Beam and Google Dataflow. The solution included workflow orchestration with Cloud Composer, data storage with Cloud Storage and BigQuery, and cost optimization through reOptimize CMP and superQuery IDE.

Results

  • Cut cloud costs by 50% while data volumes quadrupled from 200 million to 800 million data points daily
  • Built scalable architecture capable of processing almost one billion geo-location records per day
  • Achieved ability to scale data processing 100-fold without stack changes

We're a compact technical team, which means we're able to move very fast and rapidly respond to changes. But when you're adopting new technologies, you need to leverage cutting-edge expertise. The key reasons we chose DoiT International were the quality of communication and the team's deep technical know-how.

Isambard Poulson, Co-founder and CTO, Huq

Finding the right solutions based on a tailored approach

Isambard turned to DoiT in May 2020 on recommendation from another client. DoiT impressed Huq with its tailored approach, taking time to understand requirements rather than pushing existing products. The onboarding process was smooth and the available tools were highly compelling for Huq's needs.

Building a scalable data pipeline

DoiT helped Huq complete its migration to Google Cloud, building a data pipeline that rapidly ingests, processes, analyzes, and exports almost one billion geo-location records daily. The solution uses Google Cloud Composer for workflow orchestration, Cloud Storage for data loading, Dataflow for enrichment, and BigQuery for client access.

Staying on top of costs with optimization tools

DoiT provided reOptimize CMP for enhanced visibility into cloud usage and cost optimization. Huq also gained access to superQuery IDE, an AI-powered development environment for BigQuery that enables more efficient querying and flexible customer response.

Dramatic cost savings while scaling

With DoiT's help, Huq cut its cloud bill in half while data needs quadrupled. The company now processes 800 million data points daily compared to 200 million previously, with costs falling by 50%. The new stack can scale data processing 100-fold without changes.

See how DoiT helps cloud teams control spend

Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.

More customer stories

Finlex

Finlex cuts cloud costs 50% and ships production AI with DoiT

Over 65%
reduction in cloud infrastructure costs from 2024 - present
40%
cost savings achieved through improved visibility and efficient AI architecture
Hippo

Turning cloud costs into team action at Hippo

Minutes
Time to integrate Attribute™ with AWS
Business unit
Level of cost accountability achieved
Island

Island gains true cost-per-customer visibility, without tagging

$5B
Company valuation
Days
Time to first insights
0
Tags required
Claroty

Claroty unlocks precise customer cost attribution with Attribute™

1,000+
Customers protected worldwide
Days
Time to first granular cost reports
Zero
Disruption to operations during deployment
SaaS Leader

How Customer-Level Cost Attribution Enables Value-Based AI Pricing

$1.3M
in negative-margin revenue surfaced
~360
unprofitable accounts identified
$1.3M
in aggregate losses surfaced
Salt Security

Salt Security standardizes COGS measurement to optimize margins and pricing

1
Source of truth for COGS
1
Standardized source of truth for COGS across CFO and DevOps
0
Code or tagging changes required to integrate Attribute™
PropertyGuru

PropertyGuru turns cloud cost chaos into engineering ownership

Minutes
to decode shared service bills (down from hours)
32M+
Monthly property seekers supported
2 weeks
From deployment to actionable insights
Accrete AI

From flying blind on cloud costs to product margin visibility

$46K
Monthly cloud spend eliminated
$46K
Monthly spend eliminated
$63K → $17K
Monthly cost reduction for one service

What they say

Finlex

DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.

Milad Rezazadeh, CTO

Hippo

Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.

Eli Zilbershtein, Head of DevOps, Hippo

Island

You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.

Omri Cohen, Director of Engineering, Platform

Claroty

Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.

Jonathan Langer, COO, Claroty

Salt Security

Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.

Kfir Lippmann, CFO, Salt Security

PropertyGuru

Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.

Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru

Accrete AI

This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.

Jason Moore, Principal DevOps Engineer, Accrete AI

Akamai

Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.

Ziv Sivan, VP of Engineering

OneFootball

PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.

Andrea Benfatto, Platform/Cloud Runtime Engineering Manager

Raptive

Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.

Jon Fairbanks, Site Reliability Engineering Manager

Luma Health

PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.

Caio Cristo, Director of Infrastructure/SRE

Luxury Escapes

What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.

Chiamaka Ibeme, Engineering Manager, Platform

Personio

SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.

Douglas Zickuhr, Senior Data Platform Engineer at Personio

Your cloud bill shouldn't be a mystery

Let us show you what ships this week.