Cloud Intelligence™Cloud Intelligence™

This page is also available in Deutsch, Español, Français, Italiano, 日本語, and Português.

Freightos Scales Global Shipping on GKE

DoiT guided the migration from monolith to microservices on Google Kubernetes Engine, unlocking autonomous teams and an automated CI/CD pipeline.

Cloud Intelligence™
Freightos

Meet Freightos

The global logistics market is estimated to grow to $12.6 billion by 2023, and digitization is opening up new opportunities for reducing costs and redefining business models. Freightos.com aims to be at the center of that change, making global trade frictionless as the world's online marketplace for the trillion-dollar international shipping industry. Founded in 2012, the company has six offices across the United States, Europe, Asia, and the Middle East and works with major retailers such as Marks and Spencer.

The Challenge

Freightos needed to process large volumes of data quickly for its freight marketplace platform. The company wanted to speed up testing and delivery cycles while creating more efficient workflows for international development teams. Their monolithic infrastructure was limiting agility and collaboration across teams in different regions.

The Solution

Freightos worked with DoiT to migrate to Google Kubernetes Engine, moving from monolithic services to microservices architecture. The solution included App Engine flexible environments for high-speed in-memory data access, plus Compute Engine, Pub/Sub, Dataflow, Cloud SQL, Datastore, BigQuery, and Google Data Studio. They implemented Apigee API Management Platform to expose APIs to freight forwarders.

Results

  • Automated CI/CD pipeline replaced time-consuming manual testing processes
  • Development teams can now work autonomously on individual services
  • Platform stability improved through microservices architecture
  • Enhanced collaboration across international teams in Barcelona, Jerusalem, and Ramallah

DoiT has been really great in terms of helping us see where we can be more efficient. We use its reOptimize platform for monthly cost predictions and to continuously optimize our Google Cloud activity.

Michi Kossowsky, CTO

Processing Massive Data Volumes

Freightos receives hundreds of thousands of searches daily and generates quotes by searching through tens of millions of data points from more than 75 freight providers. The platform requires high-speed in-memory data access to run graph-search algorithms. Using App Engine flexible environments, Freightos gained access to 200 GB of routing data. BigQuery serves as the foundation of their analytics, enabling rapid queries of tremendous data volumes with minimal maintenance.

Microservices Migration with GKE

Freightos took a multiphased approach to re-architect its infrastructure, migrating from monolithic services to microservices on Google Kubernetes Engine. The new architecture includes Compute Engine, Pub/Sub, and Dataflow for the application pipeline, with Cloud SQL and Datastore providing operational storage. This transformation enabled easier scaling and deployment, with testing and production environments now identical.

Coordinating International Teams

Since switching to microservices using GKE, Freightos finds it easier to coordinate development teams across Barcelona, Jerusalem, and Ramallah. The ability to work together and collaborate closely has been transformative. G Suite supports team collaboration through real-time editing with Docs and meetings using Hangouts Meet, becoming central to how the company operates.

API Management and SaaS Offerings

Freightos offers its platform software on a SaaS basis, allowing freight forwarders to quickly provide shipping rate quotes to customers. Using Apigee API Management Platform with Apigee developer portal, they export APIs for freight forwarder access. This approach makes it easy to export and expose APIs, encouraging adoption among customers.

Future Machine Learning Applications

Freightos is exploring Google Cloud machine learning tools for several applications. Potential use cases include automatically identifying and matching commodities to HS product classification codes, creating predictive transit time estimators based on past carrier performance, and analyzing seasonal and weather factors. Their goal is to become the number one freight marketplace while driving industry standardization.

See how DoiT helps cloud teams control spend

Explore how Cloud Intelligence™ helps teams improve visibility, governance, and unit economics across cloud environments.

More customer stories

Shasta Cloud

Crystal-clear visibility into cloud spend at the workload and tenant level

Days
Time to first cost insights after install
Days
From install to powerful cost reporting
Workload & tenant
Granularity of cost visibility
Finlex

Finlex cuts cloud costs 50% and ships production AI with DoiT

Over 65%
reduction in cloud infrastructure costs from 2024 - present
40%
cost savings achieved through improved visibility and efficient AI architecture
Hippo

Turning cloud costs into team action at Hippo

Minutes
Time to integrate Attribute™ with AWS
Business unit
Level of cost accountability achieved
Island

Island gains true cost-per-customer visibility, without tagging

$5B
Company valuation
Days
Time to first insights
0
Tags required
Claroty

Claroty unlocks precise customer cost attribution with Attribute™

1,000+
Customers protected worldwide
Days
Time to first granular cost reports
Zero
Disruption to operations during deployment
SaaS Leader

How Customer-Level Cost Attribution Enables Value-Based AI Pricing

$1.3M
in negative-margin revenue surfaced
~360
unprofitable accounts identified
$1.3M
in aggregate losses surfaced
Salt Security

Salt Security standardizes COGS measurement to optimize margins and pricing

1
Source of truth for COGS
1
Standardized source of truth for COGS across CFO and DevOps
0
Code or tagging changes required to integrate Attribute™

What they say

Shasta Cloud

Attribute™'s platform is truly unique. We now have crystal-clear visibility into our cloud spend at the workload and tenant level, and that insight has already led to actionable savings and powerful insights as we further scale our service.

Paul White, VP of Engineering, Shasta Cloud

Flooid

We have worked with DoiT for many years, and there has been an increasing number of capabilities and features in DoiT Cloud Intelligence. We've embedded features such as Cloud Analytics and Reports in our own FinOps processes, it's become core to what we do.

Martin Lee, Director of Operations

Finlex

DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.

Milad Rezazadeh, CTO

Hippo

Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.

Eli Zilbershtein, Head of DevOps, Hippo

Island

You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.

Omri Cohen, Director of Engineering, Platform

Claroty

Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.

Jonathan Langer, COO, Claroty

Salt Security

Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.

Kfir Lippmann, CFO, Salt Security

PropertyGuru

Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.

Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru

Accrete AI

This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.

Jason Moore, Principal DevOps Engineer, Accrete AI

Akamai

Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.

Ziv Sivan, VP of Engineering

OneFootball

PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.

Andrea Benfatto, Platform/Cloud Runtime Engineering Manager

Raptive

Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.

Jon Fairbanks, Site Reliability Engineering Manager

Luma Health

PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.

Caio Cristo, Director of Infrastructure/SRE

Your cloud bill shouldn't be a mystery

Let us show you what ships this week.