Datonics: 10 years of managing and scaling big data
Optimizing digital ad data at scale: How Datonics and DoiT transformed cloud efficiency
- Platform
View all DoiT Cloud Intelligence features
LogiCommerce is a Headless eCommerce platform with over 25 years of experience helping businesses of all sizes create and manage online stores worldwide.
Designed for both B2B and B2C markets, LogiCommerce provides cutting-edge technology that seamlessly connects to the entire customer journey, guiding users to conversion while reducing abandoned cart rates.
Trusted by renowned brands, like VW, Carmina Shoemaker, Audi, Eurekakids, or MUNICH, among many more, LogiCommerce combines innovation, reliability, and exceptional support, helping businesses thrive in the ever-evolving world of digital commerce.
With its cloud-native, headless ecommerce platform, which decouples the frontend of online stores from the backend, LogiCommerce gives digital retailers real flexibility to build and customize their e-stores. This means they can react quickly to changing markets and tailor experiences to consumer demand.
As a company, LogiCommerce embodies this agility, keeping its team lean as it focuses on delivering the best features for its customers. As the business has grown, however, LogiCommerce has found it doesn’t always have the time or resources to focus on its infrastructure. Running on Amazon Web Services (AWS), LogiCommerce needed support in making well-informed decisions about its cloud strategy.
In particular, LogiCommerce needed to migrate securely to a new version of MySQL and develop an effective disaster recovery plan. The company also noticed that it was paying more than expected for its traffic and wanted to understand why this was and how to correct it.
“As we sought to optimize our operations, we recognized the value of expert guidance,” explains Xavier Leoz, CIO of LogiCommerce. “AWS recommended DoiT to help us implement these changes cost-effectively. We trusted DoiT’s ability to analyze these challenges in depth and deliver actionable insights efficiently.”
Building reliable cloud infrastructure with DoiT’s expertise
When LogiCommerce began working with DoiT in 2023, its main priority was to migrate its MySQL database securely to the latest version, without any interruption or negative impact to the service. DoiT Cloud Reliability Engineers (CREs) worked with LogiCommerce to identify potential problems that could arise with the migration. As LogiCommerce was a heavy user of MySQL, storing a large amount of data, DoiT recommended using blue-green deployments to reduce disruption by keeping downtime to a minimum, while lowering risk by making it easy to quickly rollback to a previous version in the event of any problems. With DoiT’s support, LogiCommerce was able to continue offering its services without interruption throughout the migration.
LogiCommerce is now working with DoiT to develop its disaster recovery strategy, helping the company to define its goals, consider its options, and ensure that its plan best balances recovery time and costs.
“Partnering with DoiT allowed us to accelerate the development of our disaster recovery strategy” Xavier explains. “Their expertise complemented our efforts and saved us valuable time. DoiT has been supporting us from the very beginning and will continue until the day that it’s implemented. Without a clear idea of what to do, it’s a very big mountain to climb. DoiT makes it easy for us to find a way up.”
Making informed product decisions with the support of DoiT CREs
As well as technical support, DoiT CREs have provided LogiCommerce with advice and consultancy, guiding the company through its decision to start using Datadog to improve the logging and monitoring of its systems. “DoiT CREs provided a lot of consultations around how we might benefit from Datadog, and the best approach to implement it. They really helped us to make an informed decision” says Xavier.
Identifying and controlling spiking costs
LogiCommerce has also worked closely with DoiT to reconfigure its cloud usage, ensuring it is cost-efficient. In particular, DoiT supported LogiCommerce in identifying why it was previously spending so much on its internet traffic and how it could reduce its expenses. DoiT CREs realized that LogiCommerce had a large amount of interregional traffic, which was running up costs.
“We didn’t know exactly why we had this traffic, what the benefits were, or how we could reduce the costs” Xavier recalls. “DoiT explained how AWS charges for traffic and recommended that we put all our critical services into two zones and all the other services in another. Doing this drastically reduced the amount of interregional traffic, along with our costs.”
DoiT also determined that another cause of LogiCommerce’s spiking traffic costs resulted from the traffic passing through its NAT gateway between its private network and the internet. After analyzing LogiCommerce’s infrastructure and logs, DoiT advised it on how to reconfigure its Elastic Load Balancing service to distribute its traffic in a cost-efficient way.
Reducing overall cloud expenditure with ongoing consultations
LogiCommerce also regularly uses Cloud Analytics in DoiT Cloud Intelligence™ to manage its cloud costs, setting budget thresholds for various workloads and projects and receiving alerts if exceeded. Xavier’s team then analyzes and addresses the issue, turning to DoiT for support as necessary.
At the same time, DoiT remains abreast of LogiCommerce’s ongoing expenditure and provides biweekly catch-ups to review its cloud usage. “DoiT is constantly monitoring the cost of the platform and providing suggestions to increase its cost efficiency. It’s a very useful ongoing arrangement” says Xavier.
LogiCommerce has also implemented DoiT Flexsave™. This solution uses machine learning to identify the company’s AWS EC2 compute instances that are not already benefiting from discounted rates, and automatically apply discounted rates to those workloads. As a result, LogiCommerce has been able to further reduce its cloud expenditure.
Saves the cost of one full-time engineer
With DoiT’s expertise and the support of its CREs, LogiCommerce has saved considerable time by being able to invest in developing new products and services for its customers. “DoiT’s support enhances our ability to maximize the potential of our cloud infrastructure efficiently, providing value comparable to having an additional full-time engineer on our team” explains Xavier.
10% savings on traffic costs
With the support of DoiT CREs, LogiCommerce reduced the amount of interregional traffic by up to 40%, while its reconfiguration of the Elastic Load Balancing service led to an 80% reduction in traffic. Together this has driven a 10% reduction in traffic costs.
5% savings with Flexsave™
With Flexsave automatically finding and applying discounted rates to its compute instances, DoiT has helped LogiCommerce reduce its cloud spend by a further 5%.
LogiCommerce is now working with DoIT to develop various generative AI (genAI) tools to improve its services and increase internal efficiency. For example, it is developing a chatbot to allow team members to respond more quickly to client queries, and a tool to enable natural-language queries to quickly access key company reporting data when needed. For Xavier, DoiT’s support will be crucial in developing these services. The company also intends to undertake DoiT’s cloud training sessions to learn more about genAI and how to use it. “We are not specialists in artificial intelligence” Xavier explains. “We would need a lot of time to learn how everything works, but that is the point of DoiT – we don’t need to invest the time. They do the analysis, give us the options, and then help us make decisions. It makes us far more agile.”
Optimizing digital ad data at scale: How Datonics and DoiT transformed cloud efficiency
Discover how Rentsync partnered with DoiT to streamline cloud infrastructure, enhance security, and cut cloud costs by 22%, paving the way for scalable growth.
Tastewise offers faster insights while cutting cloud costs, with complementary consultancy from DoiT and BigData Boutique.
From cost optimization to cloud migration, machine learning and CloudOps,
we’re here to make the public cloud easy.
From cost optimization to cloud migration, machine learning and CloudOps, we’re here to make the public cloud easy.
Ready to get started?
You will receive a calendar invite to the email address provided below for a 15-minute call with one of our team members to discuss your needs.