DoiT had been supporting JOKR with Google Workspace and Looker, but its in-house technical expertise meant that the company was largely independent when it came to running Google Cloud. However, the Google Maps Platform introduced some new complexity for JOKR, and it turned to DoiT for guidance, primarily in the area of performance and cost optimization.

“We received considerable help from Tony Braun (DoiT Location Services Specialist, EMEA) on how to keep the same user experience while spending 25% of the money we spent before,” explains Jens. “Maps usage is still in the top ten of where we spend the most money, but it’s not at the top of the list anymore due to DoiT’s help with cost optimization.”

As well as providing recommendations for cost optimization, DoiT has also helped optimize JOKR’s usage of various Google Maps services, explaining features that documentation alone does not make clear, while also providing advice on how to use them. That guidance extends beyond Google Maps to other Google products, with discussions of options and alternatives that allow JOKR to make sound decisions on their choice of technology. Support is readily available from the DoiT support team, and the JOKR team fully appreciates the DoiT Cloud Management Platform and the support it enables. “In two particularly critical situations, we received support within 20 minutes. That was really helpful,” recalls Jens.

JOKR is currently focusing its energies on the Latin American market, where the market is less mature and operations can be more cost-efficient. As the company focuses on this region, Google has allowed it to achieve global standardization without having to build everything on their own. “Finding the right tools and coming up with meaningful, scalable solutions traffic-wise and cost-wise is one of the big challenges. Google Cloud gives us a broad variety of services, and with DoiT as our partner, we can really make use of them,” Jens says.