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INFINOX Cuts Cloud Compute Costs 20%

DoiT consolidated the broker's multicloud setup on AWS and applied Flexsave for Compute to unlock savings and full cost visibility.

The Challenge

INFINOX faced complexity from legacy technology solutions across a multicloud environment as it expanded globally. The CTO was spending too much time on operations management and billing instead of strategy, while the company struggled to integrate new teams and scale efficiently across multiple jurisdictions with strict financial services compliance requirements.

The Solution

DoiT helped INFINOX redesign its key infrastructure on AWS using EC2 instances with on-demand pricing, Amazon RDS for database scaling, and AWS WAF for security. The Cloud Management Platform provided comprehensive visibility and cost optimization, while Flexsave for Compute delivered immediate savings with minimal effort.

Results

Achieved 20% savings on cloud compute costs with Flexsave for Compute
Gained unprecedented visibility into services and consolidated billing in one place
Freed up CTO and development teams to focus on strategy and product development instead of operations

We had a lot of inheritances across our stack and it was increasingly hard to integrate new teams. Also, as a CTO, cost and billings were taking up far too much of my time. DoiT understands these issues very well and put us in a position where we could build our platform more strategically.
Mike O'Sullivan, CTO, INFINOX

Meeting the Challenge of Global Expansion

As INFINOX grew from a UK-based broker to a global presence in 15 countries, the company faced increasing complexity from legacy technology solutions across its multicloud environment. CTO Mike O'Sullivan recognized the need to overhaul the broker's technology stack to optimize for scalability and align with customer needs. The company needed to balance scaling for a global customer base while addressing specific regional requirements and maintaining the highest standards of data privacy and security across multiple jurisdictions.

Streamlining Infrastructure with AWS and DoiT

INFINOX engaged DoiT to streamline its main infrastructure on AWS after being impressed with DoiT's measured approach and quality data points. The solution included redesigning key infrastructure to run Amazon EC2 instances with on-demand pricing for maximum flexibility, using Amazon RDS for easy database scaling across regions, and implementing Amazon WAF for platform protection. DoiT also helped navigate the AWS Marketplace to find third-party services, including a version of NGINX specifically designed for AWS integration.

Achieving Visibility and Cost Optimization

DoiT's Cloud Management Platform provided INFINOX with unprecedented visibility into services across their entire infrastructure. The platform enabled quick cost summarization, reporting, anomaly identification, and detection of underused services. Flexsave for Compute delivered immediate results, generating 20% savings on cloud compute costs with minimal effort required from the INFINOX team.

Focusing on Strategic Growth

With DoiT handling infrastructure management and billing, INFINOX can now focus on strategy and growth. The transparency and light touch approach allows the CTO to concentrate on strategic initiatives while developers can focus on building the best products. When developers encounter challenges, they simply log a ticket with DoiT and continue their work without interruption.

Expanding with Confidence

INFINOX is now looking to new markets and areas of growth with DoiT's support. The company is adding several SaaS products to provide the best possible service to customers, with DoiT integration being the first consideration for any new platform additions. This partnership has fundamentally changed how INFINOX approaches technology decisions and platform expansion.

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What they say

DoiT gave us the confidence to move from experimentation to production. They helped us understand the right way to build AI for the real world.

Milad Rezazadeh, CTO

Attribute™'s cost grouping technology took our cost visibility and allocation to a whole new level. Now, our teams are fully accountable for their budgets, significantly improving our cloud efficiency and helping us minimize unnecessary costs.

Eli Zilbershtein, Head of DevOps, Hippo

You can't tag a customer in a multi-tenant environment. Attribute™ finally shows us what each customer costs and what's driving those costs.

Omri Cohen, Director of Engineering, Platform

Attribute™'s data is truly unmatched. No other solution on the market could deliver the precise customer cost and usage profiles we needed in such a complex infrastructure. Within weeks, the data from Attribute™ transformed our understanding of cost structures, influencing key strategic decisions in pricing, renegotiations, and market positioning.

Jonathan Langer, COO, Claroty

Attribute™ simplified tracking customer costs in our multi-tenant environments. Customer cost measurement is now clear and standardized, and finance gets the business context they need. Integration was quick and required no changes.

Kfir Lippmann, CFO, Salt Security

Attribute™ translates complex cloud bills into actionable, business-centric insights that empower our engineering teams to take true ownership of their costs.

Balamurugan Mohandossgandhi, Head of IT and Infrastructure, PropertyGuru

This has let us get a better idea of what our cost of goods sold really is. It's not every day you come across something that delivers value as quickly as yours did for us. I was seeing useful insights inside the POC, and we had only deployed it to a couple of real clusters.

Jason Moore, Principal DevOps Engineer, Accrete AI

Eliminating the need to tag thousands of resources has freed up my team and we've invested our efforts in enhancing our platform significantly.

Ziv Sivan, VP of Engineering

PerfectScale by DoiT has become an important part of how we optimize Kubernetes at scale at OneFootball. It gives our platform team the visibility, automation, resiliency insights, and confidence we need to balance cost efficiency with production readiness, especially as we prepare for major global football moments like the 2026 FIFA World Cup.

Andrea Benfatto, Platform/Cloud Runtime Engineering Manager

Cloudflow's new RDS End of Life alerts have allowed us to be more proactive on keeping our database instances up-to-date. The new solution gives us internal visibility ahead of time so that we can prepare for upgrades, instead of having to upgrade under pressure while incurring extended support costs.

Jon Fairbanks, Site Reliability Engineering Manager

PerfectScale cut 40% off our total EKS spend, and the automations handle what used to take our team 20 hours a month. Now we spend that time on reliability and performance instead of chasing cost metrics.

Caio Cristo, Director of Infrastructure/SRE

What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.

Chiamaka Ibeme, Engineering Manager, Platform

SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.

Douglas Zickuhr, Senior Data Platform Engineer at Personio

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