Meet Identiq
Identiq serves as a top-level security layer, preventing new-user fraud so online businesses can confidently accept new users. The company validates users with a P2P network without sharing customer data, leveraging the experience and trust of network members to stop fraudsters masquerading as legitimate users with stolen credit cards.
The Challenge
As a scaling startup with rapidly-changing product requirements, Identiq struggled with AWS commitment-based discounts like Reserved Instances. Forecasting compute needs across regions and machine types was complex, and commitments created financial risks if requirements changed. The team paid premium on-demand rates to avoid over-commitment risks.
The Solution
DoiT's Flexsave for Compute automatically applies equivalent savings of 1-year commitments to on-demand workloads while absorbing financial risk. The solution scans workloads automatically and applies discounts without code changes, eliminating forecasting complexity and commitment limitations.
Results
- Reduce overall EC2 costs by 12%
- Lower on-demand EC2 costs by over 15%
- Optimally cover workloads without managing commitments
- Simplified finance team workload with month-to-month billing
Flexsave for Compute allows us to make infrastructure decisions independent of commitment considerations while giving us the savings of commitments at the same time. While we grow as a company and as we have more customers in production, we need more and more compute. Flexsave for Compute allows us to save on this compute without requiring anything from me or my team. As we grow in production, the savings from Flexsave for Compute grows with us.
Oded Avissar, Head of Cloud Operations, Identiq
Implementation Challenges
Forecasting required coordination with engineering teams to scope resource requirements, determine machine types, and identify global regions. Requirements could change as customers came and went, altering regional compute needs. Machine types could be phased out as software evolved, and projects could end ahead of schedule. The finance team preferred fiscal-year cycles, but mid-year commitments would span two fiscal years, adding complexity.
Seamless Implementation
Flexsave for Compute activated seamlessly without diverting development teams from current projects. No code changes were required for implementation. The solution simplified workload for the finance team by handling costs month-to-month alongside the AWS bill, eliminating the need to amortize reserved compute costs over multiple fiscal years.
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What they say
Partnership with DoiT is extremely significant. We've been able to grow significantly over the last year, mostly because we could reinvest our resources in new technologies instead of new internal resources.
Jason Hartin, CTO
On integrating DataHub, the DoiT team was very hands-on to the point where DoiT support put together the first ingestion script and pipeline to unlock us.
Kyle Espinola, Head of Platform Engineering
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Josh Zarrabi, Infrastructure Engineer
“Without PerfectScale by DoiT, I don't know how we would do it. We'd have to have twice the number of people on my team to stay on top of it. With PerfectScale, we can focus on the more strategic issues.”
David Adkins, Director of Software and Platform Engineering
Connecting IBM and AWS privately was the piece we needed to get right, and we wanted to move faster on it than we could on our own. DoiT worked through the options with us, found the subnet overlap that was breaking the routing, and made it stable. That unblocked everything else.
DevOps Lead, Software Projects
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