The lines are blurring. And that’s a good thing.

FinOps isn’t staying in its lane. It’s not supposed to.

As cloud spend becomes a larger share of IT budgets, it’s only natural that FinOps practices begin overlapping with adjacent domains—IT Financial Management (ITFM), IT Asset Management (ITAM), and even software license optimization.

And that overlap brings both opportunity and friction.

In this recent conversation, FinOps leaders explored the implications of this convergence:

• Tool sprawl is no longer sustainable. Finance, engineering, and procurement teams are being forced to align around a shared language for cost. That’s why standards like FOCUS v1.2 are gaining traction—with early support from Databricks, BigQuery, and others. 
• Total Cost of Ownership (TCO) is finally getting real. Cloud cost alone doesn’t tell the whole story. Teams want a usage-level understanding that includes SaaS, on-prem, people, and licensing costs—so they can confidently connect spending to business outcomes. 
• Turf battles are coming. As FinOps expands its scope, it bumps into other frameworks. What happens when FinOps data overlaps with ITFM? Will FinOps tools evolve to cover licensing and asset management—or will legacy ITFM platforms push into cloud cost territory? 

The convergence is inevitable. The open question is: who leads?

Organizations that embrace this shift early—by creating shared data models and cross-functional cost ownership—will be better positioned to drive accountability and unlock enterprise-wide value.

Hear more in the full video above.