Automated infrastructure management, organic growth
With GCP, Bringg built an infrastructure that satisfied its customers’ requirements while allowing the company to evolve and adapt its platform in the way it wanted to. For Lior, the most important part of the migration to GCP was working with a like-minded partner. “The features, the cost, and the performance are all great, but with Google Cloud we also found someone who thinks like us,” he says. “The team we worked with at Google Cloud has the same focus on quality, reliability, and growth that we do, and it means we work better together.”
The emphasis on infrastructure-as-code and the automation within GKE kept Bringg’s management overhead low. Engineers were free to concentrate on adding new features and products, such as delivery from retail stores as well as depots or the ability to seamlessly connect to external fleets for same-day deliveries. Another upside was the reduced infrastructure costs, even as Bringg expanded dramatically.
“Over the course of 2018, we tripled our business, which was a technological triumph as much as a financial one,” says Lior. “With Google Cloud Platform we have great business results, happy customers, and reduced costs. What more could you want?”
Bringg has satisfied customers with a 30% increase in efficiency, thanks to its use of machine learning capabilities, and raised a C Round, the third round of financing for additional expansion, with a leading investor. But the company hasn’t stopped evolving and is in constant contact with Google Cloud product managers about forthcoming features.
As the company expands and amasses more data, it has started to explore BigQuery as a data analytics solution. Meanwhile, Google Cloud Machine Learning Products might point the way to new products within its platform, such as automatically predicting the amount of time trucks will be idle when they deliver to certain areas. For Bringg, the partnership with Google Cloud doesn’t look like it’s stopping any time soon.
“We’re changing all the time,” says Lior. “If we have a new task to perform or problem to solve we look to Google Cloud services first because we know they are reliable. We can move forward quickly because we’re on solid ground.”