DoiT has a long-established working relationship with Bringg, originally helping the company integrate Google Maps into its logistics platform before guiding it on a seamless migration to Google Cloud. “The Google Cloud reputation for reliability was a big draw. Our clients are household names across the world, we can’t afford to have the platform go down,” says Lior.

Cross-platform support is a key element of DoiT’s partnership with Bringg: Few expert partners have the skills and experience to help companies smoothly integrate Google Maps within a hybrid cloud scenario. 

As a Google Maps Platform Premier Partner, DoiT was the ideal candidate to help Bringg leverage the platform to full effect. The Google Maps Platform offers continually updated, highly detailed global map coverage with accurate street addresses, live traffic flow data and a rapidly scalable cloud infrastructure. 

Bringg relies on the Dynamic Maps and Static Maps APIs for delivery, pick-up and drop-off point identification and verification. It uses Place Autocomplete for the detailed street address capture and validation required for pick-up and drop-off activity. Where businesses, venues, places or institutions are known by colloquial names as well as official titles, the Places service ensures accuracy.

Monitoring delivery fleets in real time is always a challenge, so Bringg uses the Geocoding API to manage this. It also uses the Distance Matrix service to optimize fleet delivery trips. This service manages complex calculations around the estimated time of arrival (ETA) for multiple origin and destination points in relation to the end customer’s availability window and the likely effects of historical and live-traffic conditions on the planned route.

Dynamic Streetview simplifies the notoriously difficult last 100 meters of the delivery process by providing an enhanced understanding of the overall delivery fulfillment context. Bringg also takes care of driver engagement and efficiency by using the Directions API extensively. This service helps drivers to reach their destinations easily while remaining within the Bringg mobile application.