How Felix Pago used DoiT Cloud Intelligence™ to reduce cloud waste and scale responsibly
Meet Felix Pago
Felix Pago is a FinTech startup redefining how Latin American immigrants in the United States send money home and build credit history. Focused on financial inclusion, the company enables users to transfer funds securely and efficiently, allowing recipients to pick up cash at local grocery stores, pharmacies, and trusted outlets. Its mission is rooted in real-world impact, making lives easier across borders through accessible financial tools.
The Challenge
Felix Pago experienced rapid growth and, with it, a sudden visibility gap that triggered a spike in cloud spending. New services were launched quickly to meet user demand, but the financial implications weren’t visible to engineering in real time, limiting proactive action. When monthly costs surged, the team was left scrambling to understand what had changed and how to bring spend back under control.
Traditional billing tools offered limited value. They lacked real-time granularity, engineering context, and explainability to surface actionable insights. While infrastructure performance was strong, it masked underlying inefficiencies until month-end, limiting proactive intervention.
Damian Finol, Head of Engineering Operations, led the effort to scale infrastructure efficiently without adding operational friction. As product adoption increased, so did the urgency to make smarter, faster financial decisions without slowing down innovation. “We launched a few services and suddenly saw a spike in costs. We asked ourselves, ‘What’s going on here?’” says Damian.
The Solution
DoiT Cloud Intelligence™ was a turning point. More than just a billing dashboard, it gave Felix Pago an intent-aware, data-driven way to uncover what was happening and act on it in real time. In minutes, the team identified that Firestore read operations were responsible for nearly $30,000 in monthly spend.
Using the DoiT Cloud Intelligence™ console, the engineering team traced the spike to a few high-read services. Instead of logging support tickets or relying on external analysis, the team immediately deployed a fix: migrating those operations to a local Redis cache to reduce costs without slowing delivery.
The difference wasn’t just visibility, it was velocity. DoiT Cloud Intelligence™ turned what would’ve been a long, manual investigation into a clear, fast path from insight to action that improved unit economics. Felix Pago leverages DoiT for real-time optimization without operational drag. The embedded intelligence in the console provided actionable, expert-curated recommendations that allowed the team to continuously optimize.
“DoiT’s console is a game changer. It helps us catch spikes, question anomalies, and understand where the money is going, all in a simple, visual way.” Says Damian.
The Results
Beyond the 70% cost savings, the platform sparked a FinOps cultural shift. Cloud costs were no longer solely a finance concern; they became an integral part of daily engineering decision-making with a single, shared view. With DoiT Cloud Intelligence™, Felix Pago gained a single, shared source of truth that connected cost, performance, and infrastructure to product outcomes.
This alignment led to faster development cycles, reclaimed engineering hours, more intelligent resource allocation, and a shared understanding across technical and business teams.