DoiT Promotes Steve Mills to Chief Operating Officer

SANTA CLARA, Calif. — Jul 15, 2025 — DoiT, a global leader in enterprise-grade FinOps and cloud financial management, today announced Steve Mills has been promoted to chief operating officer (COO). The move comes just under a year after Mills assumed the role of chief revenue officer (CRO). During that time, he is credited with driving alignment across sales, marketing, client services and CSP partners, creating a foundation for sustainable, long-term success in both direct and joint sales.

Mills possesses two decades of experience in sales and marketing strategy, planning and go-to-market execution. He has been instrumental in cultivating DoiT’s growing partnership with AWS, leading to the signing of a five-year strategic collaboration agreement to drive $5 billion in sales and advanced competency certifications in key areas, including cloud and AI. Under Mills’ leadership, DoiT achieved 2.5x revenue growth and expansion across U.S., Canada and LATAM markets. Previously, he was SVP of North America at NTT and SVP and general manager of the Americas for Rackspace Technology.

“Steve’s go-to-market insight and strategic vision have been key to our success,” said Vadim Solovey, chief executive officer at DoiT. “He understands the value of collaboration across functions and creating teams that know how to keep customers at the center of it all. Add in his knowledge of FinOps and proven record of success, and he’s a natural for advancing operations in ways that’ll boost performance and the bottom line.”

In his new role as COO, Mills’s scope will expand further into client services, customer success, marketing and people strategies. His mandate is to ensure GTM teams continue their growth, while facilitating operational excellence, organizational alignment and execution of tactics.

“DoiT is a very strong company with an enviable market position,” said Mills. “Momentum is on our side in sales, R&D is creating industry-leading innovation and we’re helping customers master FinOps by turning cloud complexity into clarity, efficiency and ROI. I look forward to further unifying the company in our mission to help businesses maximize the impact of their cloud investments. With strong cross-team collaboration and a proven formula for success, our operations are well-positioned to scale and drive the next wave of FinOps transformation."

The DoiT Cloud Intelligence™ platform was built from the ground up to address the complexities and demands of the cloud. Today, cost visibility and analytics for cloud spend alone are no longer sufficient. True efficiency requires understanding the intent and resource behind any workload, managing its risks and enabling action at scale. The DoiT platform enables organizations to thrive in the FinOps 3.0 era. It is also certified by the FinOps Foundation, the highest recognition offered by the organization. To learn more, please visit doit.com.

About DoiT
DoiT is a global leader with its DoiT Cloud Intelligence™ platform, providing intent-aware FinOps solutions that help businesses maximize the impact of their cloud investments. With deep expertise in AWS, Google Cloud and Azure, DoiT Cloud Intelligence empowers to connect every dollar spent to the goals of each workload, go beyond surface metrics to uncover the root causes of inefficiency and close the loop with engineering teams to drive real optimization. With full-stack telemetry and contextualized insights, DoiT enables smarter spending, faster innovation and greater business outcomes.