DoiT enables Reimagination Technologies’ multilingual, AI-powered remittance platform
Meet Reimagination Technologies
Reimagination Technologies is a California-based fintech startup redefining how people move money across borders. At the heart of its mission is SocialCashier®, a conversational payment and remittance engine that operates entirely within WhatsApp.
Built for emerging markets and underserved communities, SocialCashier® allows banks, mobile operators, and money transmitters to deliver branded, secure payment flows in a channel its customers already use daily. With VoicePay®, users can authorize transactions using biometric voice recognition, all while its data is tokenized and recorded on a blockchain ledger for full traceability.
“We’re giving people the power to send and receive money in the same app they use to talk to their families. It’s secure, intuitive, and removes friction from a historically expensive and difficult process”. Jaime Gonzalez, CEO, Reimagination Technologies
The Challenge
As SocialCashier® gained traction in Latin America and launched pilots across North America and Africa, Reimagination Technologies faced mounting technical pressures. One of its largest clients served over 80 million users, and the platform needed to handle real-time, low-latency, multilingual conversations involving safety-critical financial transactions.
Internally, the team had built a strong foundation but it lacked production-grade AI, elasticity, and governed, low-latency performance needed to scale reliably. The original design depended on manual templates tied to each country’s language and bank, consuming engineering hours and slowing time-to-market, making updates slow, brittle, and error-prone. WhatsApp’s architecture further complicated things, particularly when securely embedding VoicePay® for speaker verification and real-time intelligent message handling.
“We knew we needed AI – but not just any AI,” Gonzalez-Gasque said. “It had to be real-time, secure, and embedded in our most critical workflows”.
The Solution
DoiT Cloud Intelligence meets Amazon Bedrock
Introduced through AWS, Reimagination Technologies engaged DoiT as a strategic partner to bring generative AI into production with DoiT Cloud Intelligence™ guiding architecture, spend visibility, and guardrails. The focus: reimagine remittance and customer service flows using GenAI, while ensuring global scalability and compliance.
DoiT proposed an agentic solution centered on Amazon Bedrock for foundation model access, paired with AWS Lambda for event-driven orchestration and AWS X-Ray for observability. This agentic architecture enabled Reimagination to embed intelligence into every conversation flow, automating decisions, adapting responses, and coordinating voice, language, and data layers in real time.
To support SocialCashier’s multilingual goals, DoiT implemented intent- and language-classification that dynamically identifies the user’s request, remittance or customer service and securely routes flows in the preferred language in real time. Based on this, the system retrieves relevant data from SQL-backed tables and interacts with the user in their preferred language, even shifting languages mid-conversation.
“You can start a transaction in English, approve it in Spanish, and switch to French if you prefer,” Gonzalez-Gasque noted. “That used to be impossible. With GenAI and DoiT, it is seamless”.
DoiT also helped harden the platform’s security posture by integrating ValidSoft API for Voice ID for speaker verification, Amazon Fraud Detector for transaction-level threat detection, and AWS Security Hub to monitor compliance risks. Through DoiT Cloud Intelligence, Reimagination Technologies has visibility into cloud spend along with budget alerts set to ensure the architecture remained efficient as usage grew.
The entire system was delivered through infrastructure-as-code and deployed using a CI/CD pipeline, accelerated by DoiT’s hands-on workshops and Spanish-speaking solution architects who worked side-by-side with Reimagination’s Mexico-based development team.
Engineering cloud intelligence into every conversation
Reimagination Technologies’ vision required more than just AI integration; it called for an agentic architecture, a system capable of initiating, orchestrating, and learning from complex remittance workflows in real time. With DoiT’s guidance, this agentic foundation emerged through deep integration of GenAI, orchestration logic, and secure, multilingual user flows.
From the beginning, DoiT integrated into Reimagination’s engineering process. Instead of suggesting a ready-made solution, the DoiT team co-created a modular architecture tailored to Reimagination’s specific conversational flows, security requirements, and compliance environment. This included both technical suggestions and direct implementation, from Lambda orchestration design to prompt classification logic for remittance and customer service use cases.
The new solution’s core was Amazon Bedrock, which provided access to foundation models capable of supporting contextual, multi-language conversations. However, Amazon Bedrock alone was not sufficient. DoiT assisted Reimagination in developing an orchestration layer around it using AWS Lambda, with concurrency management and timeout tuning to ensure responsiveness under load. Every interaction, whether in English, Spanish, or French was dynamically classified and routed through this orchestrator, which also handled tokenized identity checks, session persistence, and database queries via DynamoDB and RDS.
To meet enterprise-grade observability standards, DoiT integrated AWS X-Ray, providing the team with complete visibility into AI flow latency, API call chaining, and error rates. For financial security, they deployed ValidSoft APIs over AWS for voiceprint verification, patented by Reimagination Technologies US20230010140A1, and Amazon Fraud Detector to identify risky behavior in real-time. These weren’t plug-ins; they were embedded into the transaction logic, creating a security-first foundation capable of supporting high-volume remittance transactions.
Where traditional architecture might have bottlenecked, DoiT implemented a fully serverless stack, reducing operations toil and enabling elastic scale with demand. Through infrastructure-as-code and a guided CI/CD pipeline, the DoiT team ensured the solution went further than just delivery. The result was reproducible, maintainable, and auditable.
Beyond cloud and AI, DoiT Cloud Intelligence™ improved unit economics via real-time spend monitoring and automated savings tools like Flexsave. DoiT didn’t just help optimize code, they helped optimize economics, aligning cloud investments with customer growth.
“We had big ideas, but DoiT showed us how to make them real. Rather than simply guiding us, they architected with us, built with us, and helped us understand the ‘why’ behind every decision,” said Jaime Gonzalez-Gasque.
DoiT operated as a strategic engineering ally, solving deep architectural problems, accelerating delivery, and equipping Reimagination’s team with the technical fluency needed to continue innovating independently.
The Results
From fragmented flows to a future-ready platform
Accelerated innovation at scale
Partnering with DoiT enabled Reimagination Technologies to compress a multi-year roadmap into months, accelerating time-to-market for conversational remittances with greater delivery confidence. By offloading architectural complexity, AI orchestration, and infrastructure design to DoiT’s expert team, Reimagination Technologies brought a new class of remittance experience to life, which would have been cost-prohibitive and technically challenging to build alone.
What had once been a rigid, location-bound system reliant on manual templates is now a dynamic, AI-powered, multilingual platform that responds instantly to user inputs across geographies. This shift was more than a technical milestone, unlocking a strategic capacity to serve vastly different markets through a unified backend.
Stronger teams, smarter ops
Beyond technology, the engagement with DoiT significantly matured Reimagination’s internal capabilities. Engineers who were once operating within the bounds of static code are now comfortable deploying and evolving serverless, multilingual AI systems with real-time observability. Workshops and hands-on guidance from DoiT delivered in the team’s native Spanish ensured that knowledge transfer was embedded into every phase of the rollout.
Introducing a CI/CD pipeline and cloud-native monitoring tools also streamlined DevOps practices. Today, the team can test, refine, and deploy new conversational flows faster with fewer manual steps, reducing engineering hours per iteration and raising operational confidence.
Trusted by institutions, driving the future of growth
The most telling result is how the solution is being received externally. After early demonstrations of the AI-powered WhatsApp platform, Reimagination began engaging in serious talks with major financial institutions across Latin America, Asia and Africa. Its reputation as an innovator in conversational payments has grown rapidly, and its momentum is driven by vision and the ability to execute securely and at scale.
With production rollout underway and a multi-tenant cloud model in development, Reimagination is now set up to serve enterprise clients and its competitors with equal speed and consistency. Reimagination Technologies is no longer reacting to demand – it’s shaping it.
“DoiT helped us skip the pain of building everything from scratch. Now, our team can innovate instead of troubleshooting. That’s what’s changed – how fast we can grow.” Jaime Gonzalez-Gasque, CEO, Reimagination Technologies
What's Next?
Reimagination Technologies is moving toward a multi-tenant architecture to serve enterprise clients across regions from a unified codebase, standardizing governance and environment isolation. With continued support from DoiT and AWS, it is exploring new AI use cases from biometric ID verification to paying commissions over ATMs for multi-level marketing agents to voice-driven banking flows.
As the company expands into LATAM, Asia, Africa, and beyond, it plans to use DoiT for localized cloud expertise, risk mitigation, and confidence to invest and scale spend on AWS.
“If a fellow founder asked whether to partner with DoiT and AWS, I would recommend them without hesitation. They propelled us to achieve what we never imagined, doing so more quickly than anticipated, all under the hard work of our Tech Team, led by Luis Gonzalez Balam and guided by Eduardo Mota, head of the Doit Team.” Jaime Gonzalez, CEO, Reimagination Technologies