For more than a decade, eToro has been at the forefront of fintech, pioneering disruptive and exciting ideas in the finance industry.

Millions worldwide use the Israeli company’s concept of social trading to match their portfolio decisions with those of experienced traders, at a fraction of the cost of a traditional wealth manager. And since it was founded in 2007, eToro has progressed from trades in foreign exchange to commodities, indices, stocks, and a wealth of other assets. So the venture into cryptocurrencies was a natural next step.

“At the beginning of 2018, we decided to create eToroX, a new and innovative division, dedicated to cryptocurrency trading,” says Aviad Diamant, Director of IT Operations at eToroX. “At its core is a cryptocurrency exchange, offering individual traders a safe, secure, regulated platform that constantly evolves to bring investors the latest trading possibilities and concepts. It’s a place where people can make the most of the excitement and dynamism of cryptocurrency markets, while keeping track of their assets at all times.”

Aviad and his team set out clear priorities for the eToroX project. It needed to deliver new features at speed, scale easily and automatically, and provide the strong security and stability that investors expect. Rather than use the established eToro infrastructure, which was a combination of on-premises and cloud servers, the team decided to build eToroX entirely in the cloud.

“eToroX is all about connecting the financial world with new technology, at the cutting-edge of innovation in fintech,” says Aviad. “The easiest, fastest, smartest way to do that is to build with a stable cloud solution that we can trust, to give us the transparency and support we need.”