Pet Circle: Revolutionizing the pet supplies sector through technology

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Pet Circle is a 12-year-old Australian pet supplies company that has taken the industry by storm by focusing on better prices, advice, and product line. But what truly sets Pet Circle apart from its competitors is its mission to deliver the number one pet experience in the world. This ambitious goal is supported by the company's dedication to providing top-notch service to its customers and ensuring that they receive their deliveries on time, every time.

Six months into Denis Hoctor's tenure as CTO at Pet Circle, he built a great relationship with Google, which connected Pet Circle to award-winning Google Cloud partner DoiT International. DoiT provides technology and cloud expertise to reduce cloud costs and drive engineer productivity for startups and scaleups around the world. This collaboration has enabled Pet Circle to build its technology and harness the power of Google Cloud solutions, leading to significant improvements in how they operate.
By building a customer data platform on BigQuery and Cloud SQL, Pet Circle has gained a 360-degree view of its customers, allowing them to better cater to the individual needs of each user. By implementing Looker, a business intelligence and embedded analytics solution, Pet Circle gained valuable insights that helped them speed up their expansion from two to four locations.
But Pet Circle isn’t content with simply using traditional infrastructure services. The company is moving towards more event-driven, serverless architectures, utilizing services like Cloud Functions and Cloud Run to deliver new products and services faster and more responsively to consumers. Pet Circle is also working on machine learning, using services like Vertex AI to stay ahead of the curve.
Pet Circle's ultimate goal is to support pet families across Australia and help them "pet better". Through these modernizations, Pet Circle prioritizes its dedication to its customers, providing them with the best possible experience through technology. By partnering with DoiT and harnessing the power of Google Cloud solutions, Pet Circle can evolve its technology and ensure it uses the right tools for the job. With these strategic initiatives for their cloud infrastructure, they are well on their way to achieving that goal.

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